Posted on 2007-07-23
I need an e-Marketing advice. I have developed a tool special to Visual C++ developers (I am not going to mention the name or type of the tool so my question does not get considered as indirect advertising for it on EE). The tool is unique and I searched the Internet for something similar but did not find (at least with its current features). Now the beta will be ready after two months:
1. Should I advertise after the beta is ready, or
2. Should I invite developers to register for the beta in advance. They will be the first to use the beta and a 20% discount when the product is out.
The reason that I desire to ask people to register for the coming beta is to know the demand for such tool. But I am afraid that I will expose the idea before it is ready. What do you suggest from marketing-wise. I see large companies advertise their betas months ahead, but those are large companies.
Also, I thought of submitting the prodcut keywords to search engines. Is this enough traffic for the beta.
Looking forward to read your advices.