SQL Insert for MySQL with Parameters

Hi, can some tell me why this code:

Dim con As New OdbcConnection(ConnectionStrings("defaultCon").ConnectionString)
        Dim cmdText As String = "Insert Into dk_players(emailAddress,firstName,lastName,websiteURL,msnName,icqUin,aolIdentity,yahooIdentity,dob,location," & _
            "dateRegistered,status,displayName) Values (?emailAddress,?firstName,?lastName,?websiteURL,?msnName,?icqUin,?aolIdentity,?yahooIdentity,?dob," & _
            "?location,?dateRegistered,?status,?displayName)"

        Dim cmd As OdbcCommand = New OdbcCommand(cmdText, con)
        cmd.CommandType = CommandType.Text
        Dim regDate As Date = DateTime.Now

        cmd.Parameters.AddWithValue("?emailAddress", txtEmailAddress.Text)
        cmd.Parameters.AddWithValue("?firstName", txtRegistrantFirstName.Text)
        cmd.Parameters.AddWithValue("?lastName", txtRegistrantLastName.Text)
        cmd.Parameters.AddWithValue("?websiteURL", txtWebsiteURL.Text)
        cmd.Parameters.AddWithValue("?msnName", txtMSN.Text)
        cmd.Parameters.AddWithValue("?icqUin", txtICQ.Text)
        cmd.Parameters.AddWithValue("?aolIdentity", txtAOLIdentity.Text)
        cmd.Parameters.AddWithValue("?yahooIdentity", txtYahooIdentity.Text)
        cmd.Parameters.AddWithValue("?dob", txtDOB.Text)
        cmd.Parameters.AddWithValue("?location", txtLocation.Text)
        cmd.Parameters.AddWithValue("?dateRegistered", regDate)
        cmd.Parameters.AddWithValue("?status", 1)
        cmd.Parameters.AddWithValue("?displayName", txtDisplayName.Text)

        con.Open()
        cmd.ExecuteNonQuery()
        con.Close()

Produces with error:

System.Data.Odbc.OdbcException: ERROR [42000] [MySQL][ODBC 3.51 Driver][mysqld-5.0.41-community-nt]You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near 'emailAddress,'John'firstName,'Doe'lastName,'www.johndoe.com'websiteURL,''msnName' at line 1

Because I am stumped!!!

Cheers.