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ebay advantage for online stores?

if I have an online store which is self contained but using paypal as the merchant, and it has its own url, does ebay have something to offer - that is, is there a way to promote my goods via ebay without creating a whole new site?
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Jason C. LevineNo oneCommented:
Hi linque,

You could open an ebay store in addition to your regular web site.  That would allow ebay users to find your inventory via ebay searches.  Because you use PayPal, it shouldn't be all that hard to run two different storefronts.
You can use an eBay store instead of or in addition to your existing site as jason1178 says.  You can also use an eBay API to develop an app. (either a stand-alone or integrated with your existing website) to interact with eBay.
Sorry, forgot the link to more info on the API - http://developer.ebay.com/common/api.
linqueAuthor Commented:
Thanks - I guess I should study up on Ebay a bit :)
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