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SuperAntiSpyware - What's in a name?

SuperAntiSpyware is an excellent utility - over the last year it has become a major player in the world of a/v and spyware apps. In my experience, it finds and removes more malware than most of its competitors, and I reccomend it to my customers without hesitation as the first chioce for that kind of security.

There is only one problem: THE NAME!!!!

I can barely bring myself to say it, let alone type it. It just sounds so ... wrong! Here are the names of some well-known scam ware sites:
Spywarelocked
SpyAxe
SpySheriff
VirusBurst/VirusBursters
MalwareWipe/MalwareWiped
Spydawn
ErrorGuard...

I think you'll agree, the name SuperAntiSpyware fits right in with that list. It just doesn't sound like a major spyware removal program - it sounds like something you scrape off your hard drive as quickly as possible!
And if you do install it, the icon that appears on your desktop is not an improvement. It's a little cartoon man in a trenchcoat and hat with shades on (he's a SPY -geddit?) with a red "no entry" sign superimposed over the top!!! Spybot it is not...

So, it's a great program, but it needs a total image makeover. These days I refer to it as "S.A.S". (Here in the UK there is an elite corps in the military with the same name, so it sort of fits...)
Can we, as a concerned community of experts, suggest an new and more appropriate name (and icon?) for this great piece of software? I propose emailing the site with the best of our suggestions and imploring them to reconsider the entire name issue...

My own suggestion is S.A.S ;
Anyone else?...

SOLUTION

jvuz

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phototropic

ASKER

Yeah, OK. But wouldn't it make a difference if it was called...say...SPYSHAFTER!!! or something like that?

jvuz

I don't know. If nobody knows the product, I don't think I would use. But for SAS (I'll use your suggestion, it's shorter to write ;) )I think it has already proven his effectiveness.

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yasserd

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phototropic

ASKER

That's more like it. "ByeSpy" has kind of a nice ring to it...

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rpggamergirl

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phototropic

ASKER

So, no suggestions for a new name then?

Mohammed Hamada

I use the Program as well and I purchased the latest copy of it and its a great software for real.
but if you have found a new name for the software will the company give a damn about changing both the icon and the name if they are satisfied with their sales of the program and as long as the program works well and being well known now .. ?

But I agree it's a good idea coz the name sounds Unknown (Odd) as if you are mentioning something without a name.

I would agree on renaming the program to Spyware Locator or SpyKicker.
Good luck.

phototropic

ASKER

Hmmm...SpyKicker...
What about KICKSPY!!! That's sort of snappy....

Mohammed Hamada

Good and regarding the icon what if we suggested a ( Computer icon holded by two hands from both sides ) close to the Picture in the following Link..
http://www.abacusgraphics.com/inprogress/pma/pubu06/pages/04-hands-grid.htm

SOLUTION

michko

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rpggamergirl

Good points and well explained there michko.

I think we should just leave well enough alone, SUPERAntispyware is a very good product well ahead of the others. It is FREE for home users not just a free trial like SpySweeper, AVG Antispyware etc, and we should be happy and content with that, at least they care for home users and they're not money-hungry like some developers who only give 30 days free.

The name fits perfectly for what it does, though it has a hint of arrogance to its name so what, it's their product. Who are we to suggest changing the name?
They are giving it to us for free and we are extremely rude and ungrateful to complain or show our dissatisfaction on their choice of the product's name.

Come on people, would you rather have a beautiful sounding scanner that doesn't do a good job removing spyware, or a less-appealing scanner that works extremely well? we know what really counts.

SUPERAntispyware! it is the SUPER antispyware!
Removes ALL the Spyware, NOT just the Easy ones!

Cheer up! lol.

phototropic

ASKER

michko,
I've installed this product on domestic pcs and seen the client thinking: "SUPER_ANTI_SPYWARE??? Does this guy know what he's doing?"

rpggamergirl,
OK! Don't worry. I'm not REALLY going to email the developers and suggest that they change the name of their product to SPYSHAFTER!!! It's just that the name doesn't do justice to the product, and I thought we could have a little fun with the idea of renaming it. So far we have "ByeSpy" and "KickSpy", which is not a particularly good haul.
When I mentioned that I might post this question, my wife told me: "You're crazy. Everyone knows you geeks have no sense of humour." Can we prove her wrong?

SOLUTION

Mohammed Hamada

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rpggamergirl

In your first post I don't believe for a minute that you were kidding, I think you're really going to contact them if you had gotten the responses that you wanted, :)
Of course I have a sense of humour (warp and wacky).

For fun, then for EE a SAS is a perfect shortcut.

OR something like these:
SpywareBuster
Malware Hunter
X-Terminator

But most of the good\convincing sales names for a good antispyware product are already taken by malware\rogue developers.
Look here for a convincing antispyware scanners:
http://www.spywarewarrior.com/rogue_anti-spyware.htm
SpyShafter, KickSpy, SpyKicker, ByeSpy and my suggestions above blend in very nicely as one of the rogue products.
So whatever "good-sounding\convincing" sales name we rename it to, it will sound just like one of those nasty programs, lol.

phototropic

ASKER

Your list of rogue products contains some classics!!! But the problem for me is that SuperAntiSpyware (good) sounds no different to Super Spyware Remover (bad) and that's what I wanted to address...

Maybe we're being too extreme. How about SpyPolite or Courteous Remover?
No, you're right. We'll just have to go with S.A.S. (In the UK, this stands for Special Air Service, and refers to an elite military corps. - http://en.wikipedia.org/wiki/Special_Air_Service )

Then again, SPYSMEARER is kinda catchy......

rpggamergirl

>>How about SpyPolite or Courteous Remover?<<
hmm....sounds like they're only capable of removing cookies, too nice, lol.

"er...ahoy there! me nasties!... I'm resident scanner SpyPolite, can you all please move out of here?"

SAS can be = "Special Antispyware Service" or "Special Antispyware Scanner"

michko

Lol, and who says techs have no sense of humor? Sure, it's typically a bit warped and sometimes jaded, but it's there nonetheless.

I've gotta agree with rpggamergirl, the bad guys have snatched up a lot of the good names. Unless you wanted to go with something like SuperDuperBestEverNooneComesCloseKickButtSpywareRemover.

I was trying to go for something that would give a catchy acronym, but only on my second cup of coffee this morning and not up to speed yet.

phototropic

ASKER

OK. Great idea.
Acronyms. anyone?

SOLUTION