Convert Columns To Rows

I have a table with 5 columns and 5 rows as below:

Comany      HeadcountStart      Starters      Leavers            HeatcountEnd
------      --------------                            --------      -------            ------------
AAA      500            10      5            505
BBB      180            5      0            185
CCC      225            15      5            235
DDD      50            3      0            53
EEE      200            0      5            195

I need to convert the data in the columns into rows as follows:

Company            AAA      BBB      CCC      DDD      EEE
HeadcountStart      500      180      225      50      200
Starters                           10      5      15      3      0
Leavers            5      0      5      0      5
HeadcountEnd      505      185      235      53      195

The number of rows and columns are static.

I'm using SQL 2000.

Thanks for help.