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SEO/SEF keyword tools

Our new corporate website went live last week (http://opcservices.com). Now I am struggling to place it high in search engine results. Do you know any good keyword tools to optimize the website? I am familiar with Google Webmaster Tools and I also have a couple of Firefox addons. Anything else?
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MisUszatek
Asked:
MisUszatek
2 Solutions
 
humeniukCommented:
You're off to a good start, but the site could certainly use some optimization.  Take the time to carefully review the SEO tutorial at www.seo-blog.com/tutorial.php.  Remember also that high rankings take time.  Focus on making progress and moving up in the rankings.  Also, make sure to target some less competitive keywords as well as the more competitive ones.  This will give you some greater short term success and buy you time to compete for the tougher ones.

Keyword research is, as you seem to know, the heart of SEO.  There is a section in the tutorial above that covers that and also provides links to some excellent (and free) keyword tools - the Digital Point Solutions Keyword Suggestion Tool and Google Adwords Keyword Tool.  Also very useful is Wordtracker (www.wordtracker.com).  It is a paid service, but well worth the cost.
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fiboCommented:
You might also have a look at WebCEO http://www.webyield.net/webceo.html
There is a free version that is quite useful.

Another strategic weapon, that I am sure you laready used: when adding/ creating content, be sure that some words from you keywords list are used in a relevant and "normal" place, so that it helps human readers as well as guides search engines.
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humeniukCommented:
I would strongly recommend against using WebCEO.  It is exactly the kind of automated software that Google recommends against and which keeps good SEO's in business ... because they get paid good money to clean up the kinds of messes it creates.
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weikelbobCommented:
Humeniuk has given you the tutorial link that is perhaps the best on the internet. He has given you great advice. I'll list some information here in ADDITION to what he said:
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There are a number of online tools, some by Google, some by Yahoo, and some by others.

www.adwords.google.com/select/keywordtool  (You must be signed up with Adwords. Signing up for Adwords costs $5)
www.seroundtable.com (to keep up to date)
http://www.digitalpoint.com/tools/suggestion/ (great keyword suggestion tool)
www.wordtracker.com (paid keyword tool)
www.yahoo.site-explorer.com 
http://labs.google.com/sets  (to come up with keywords)
http://www.google.com/webmasters/ (Google tools)
http://www.google.com/support/webmasters/bin/answer.py?answer=35769  (Google Webmaster Guidelines  a good read for small business owners)
www.seo-blog.com (The best SEO resource on the internet)

Keywords are the heart and blood of SEO. When someone types in words into Google Search (or the others) if you come up then you are optimized for that keyword phrase. For example, if you ran a lumber company in Colorado you might have keywords Lumber Company Colorado or Lumber Company Denver. Once Keywords are chosen with the tools in link section 1, you optimize each website page with their own 1 to 3 keywords. Keywords are added to the pages domain name, title, the headers, the filenames, and to the directory names. Keywords should naturally occur in that pages content. If it doesnt, you might want to rethink your choice of keywords.

For example, if you have one keyword for a page and it is real estate Las Angeles then

1)Your title might be Real Estate Las Angeles.
2)Your <h1> header tag might be Real Estate Las Angeles
3)Your filename for the page might be real-estate.html
4)Your directory name that holds the pages file name might be Las Angeles Estate
5)Your content should include the words Las Angeles Real Estate in any order at least a couple of times. The keywords should occur naturally in the pages content. If they keywords dont occur naturally, then it is time to re-think what keywords are appropriate for that page.

It is important that a person doing on-site SEO does not do perfect on-site optimization. On-Site SEO should look natural, and thus is best if it has a bit of randomness to it. For example, in the above ordered list, the filename is real-estate.html and not Las-Angeles-real-estate.html.

Each page is considered separately by Google and the others, and thus keywords are separate for each page. The home page is usually given more general keywords and inner pages keywords are usually more specific.

Let me know if you want more information.
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weikelbobCommented:
correction: here's the adwords keyword tool link (but you have to be logged in):

https://adwords.google.com/select/KeywordTool
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GoogleRankingsCommented:
I use Seo Elite and Keyword Elite only... even though Seo Elite isn't as good as it used to be(because of changing times) it is still the best out there and Keyword Elite hasn't gone down hill... It continues to be the best.

My friend wrote some reviews that I found helpful
www.1stsearchenginerankings.com/2007/04/17/keyword-elite-how-to-find-low-competition-high-traffic-keywords/
http://www.1stsearchenginerankings.com/seo-elite-reviews/

They are the only tools I use.... I have tried web position gold, webceo and many others but none of them were worth using except Seo and Keyword elite
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