bobbleme
asked on
Testing effectiveness of sponsored links
My company makes custom bobblehead dolls, and we currently hold the number one position for organic search under the terms bobbleheads, bobble heads, custom bobbleheads, custom bobble heads for all major search engines. Many other friends who own ecommerce companies have encouraged me to pay for sponsored links under these terms as well. I'm not sure if it works or not, and I want to test it somehow. Here are the complications:
1. Our customers do not buy immediately, they look around the website and then come back 3 or 4 months later and buy (its an occassion driven gift, so they wait until someone they know has a birthday). For that reason using the tracking code in google adwords to see if they converted seems not reliable.
2. I do not know if they would have clicked my website anyways if I did not have the adwords ad up, just using the organic search.
What I really need to know is how many additional customers I get by having the adwords terms up for these terms. Any good suggestions on how to do this? Keep in mind I do have three or four other competitors (they don't have as high organic search positioning though they are on the first page, and they do pay for adwords).
Thanks
Jaeson
1. Our customers do not buy immediately, they look around the website and then come back 3 or 4 months later and buy (its an occassion driven gift, so they wait until someone they know has a birthday). For that reason using the tracking code in google adwords to see if they converted seems not reliable.
2. I do not know if they would have clicked my website anyways if I did not have the adwords ad up, just using the organic search.
What I really need to know is how many additional customers I get by having the adwords terms up for these terms. Any good suggestions on how to do this? Keep in mind I do have three or four other competitors (they don't have as high organic search positioning though they are on the first page, and they do pay for adwords).
Thanks
Jaeson
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"If you put an effective AdWords campaign together you will get more sales. A percentage of people may have clicked your organic result anyway. But as for putting a figure on that percentage, it's a big 'what if' that is very difficult to answer."
I've been doing PPC for sometime now, particularly with GA, and in my humble experience, I've never seen a case where the advertiser made more in sales than what he ended up spending on GA to subsidize their account.
I guess what I am getting at is... if you plan on doing PPC (Adwords) then understand that it's a tool to immediately gain exposure and to align your company name against your biggest competitors. I like to consider it more an exposure tool than a sale tool.
The "sale" is done as a result of your websites ability to close the deal. Not the ad campaign.
@BobbleMe: If you do open an Adwords account, set a low monthly budget that's affordable to you... I can state with confidence that you will probably not get that money back.
It would be great if (since so much time has elapsed since this message was created) that if you did create an Adwords account that you post back your ROI.
Good Luck-