Seetting up Apache 2.0 for Web App

MY video to flv conversion software "only supports Microsoft Windows"...with Apache 2.0
With Installing apache server under windows, I want to make sure I'm doing it right. The link I have leads to a page that has many options. The zip files contain files that seem clutter and it is unclear which one is right for the installation.
I am making a PHP web-app.
The help file says...
..."Please download the Apache server from the Apache Software Foundation and follow ...   ... to know how to install, configure and run Apache 2.0 under Microsoft Windows."
In this link, it is not clear which to download. How can I get Apache 2.0 ?

Must I compile this download? Is the Apache server a standalone executable?
I know nothing

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The easiest way to get Apache with PHP installed and running on a windows box is to use XAMPP.  This software includes Apache, PHP, MYSQL, and others.  
Check out this site.

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If you want just Apache, then just download the Win32 MSI package. The download links can be found here:

Under the "Apache HTTP Server 2.0.63 is also available" section, click on the link labeled "Win32 Binary including OpenSSL 0.9.7m (MSI Installer)". The file is a MSI file, and you can install it by double-clicking on it. This will launch Windows Installer, then just proceed on with the normal installation procedure.

Alternatively, you can try what is suggested by cycle303 in the post above.
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Apache Web Server

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