This is a follow up to question: http://www.experts-exchange.com/Web_Development/WebTrends_Stats/Q_22970550.html
According to Google Analytics 75% of our website traffic comes directly to us by typing in our URL (or saving us in favorites, or having us as their home page, etc.) We are filtering out all internal traffic, so we are only talking about consumer traffic.
Even though we do a lot of print advertising, billboard advertising, and we own 15 model homes throughout the Southeast, we think that number seems a little out of whack. Has anyone else experienced this with Google Analytics? Should I trust this number? What is standard for direct traffic in a company with a lot of real world, tactile exposure?