Change individual listviewitem/subitem colors

Hi All,

I am attempting to re-create the color chooser that is in the IDE (the one where you click BackgroundColor and the color chooser pops up with three tabs Custom, Web and System)

I am using a ListView to do the System tab right now.
I have it set to Detail view and have 2 columns.
One column will be the color, and the 2nd column will be the color name.

here's what i've got so far:

With .TabPages(1)
                ' get the colors
                Dim clr() As Color
                Dim ic As ICollection = System.ComponentModel.TypeDescriptor.GetConverter(GetType(Color)).GetStandardValues()
                ReDim clr(ic.Count - 1)
                ic.CopyTo(clr, 0)
                SystemList.Items.Clear()
                For Each c As Color In clr
                    If c.IsSystemColor Then
                        Dim lv1 As New ListViewItem()
                        lv1.BackColor = c
                        ' lv1.subitems(0).backcolor=c ' this doesn't help either.
                        Dim l As New ListViewItem.ListViewSubItem
                        l.Text = c.Name
                        l.BackColor = Color.White
                        l.ForeColor = Color.Black

                        lv1.SubItems.Add(l)

                        SystemList.Columns(0).ListView.Items.Add(lv1)
                    End If
                Next
End With

this works, with one problem.  The entire row is the color 'c', the subitem does not get a background color of White.
(it does when you click on it's corresponding column 0 - it changes to white, but when you click off it gets its original background color)

any suggestions?