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Having Exchange 2003 work as a listserver for specific distribution lists?

Posted on 2008-06-11
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Last Modified: 2013-11-30
I have been having a near impossible time trying to figure out if (A) There is someway to tweak or add a Microsoft supported plugin to exchange 2003 so I can create/manage newsletters or (B) find a legitimate 3rd party product that will do the job without becoming a full time job to maintain (i.e majordomo + sendmail)...

We basically send out a news email (2 to 3 times a day) to a group (distribution list) of 1500 addresses. These people have all requested to be on the list. This list is currently just a distribution list managed in exchange/active directory. However, it is very time consuming to manage it this way, as you can imagine. 3-4 people are being added/removed to it every day....  

I am looking to turn that specific distribution list on Exchange into a newsletter where there is an opt-in and opt-out option on the bottom of each email that is sent out to the list. You would think that this functionality would be built right into Exchange (as it is the king of all messaging) but I have had no luck finding a solution.

I found this website www.ikakura.com but only found 1 review for it after searching the net. There has to be something a bit more standard. Every major web site out there has newsletters.....  

How does Microsoft itself handle news letters? They have hundreds of opt-in/opt-out newsletters available...

Any suggestions/solutions would be appreciated.

Thanks.

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Question by:beenframed
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tigermatt earned 250 total points
ID: 21762106
Unfortunately Exchange isn't the right tool for the job when it comes to generating newsletters. It cannot support the required functionality natively - opt-in, opt-out, subscription management and change of email address requests would have to be processed manually. Furthermore, for the volume of emails you say you are sending each day, should someone make a complaint or an ISP detect the large volume within their system, you could easily get the server blacklisted.

At the least you should have a separate Exchange Server with its own set of DNS records and its own public IP address. That would stop your main server getting blacklisted and stop it potentially causing the business to send legitimate emails.

For sending out newsletters and supporting a full newsletter environment, you need to invest in a newsletter package though. Exchange cannot support it natively and a newsletter package is the tool designed for the job.  Here's just one example I came across, but there's loads more available: http://www.campaignmonitor.com/

-tigermatt
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