SQL Server data type problem when dividing then printing...

Hi,
I have the SQL statment below and the output is this:
24 / 115
0

I need the second number to be the result of the division - what am I doing wrong??

Thanks,
Tristan

--Calculate Conversion rate
		IF @CountUniqueVisits > 0 AND @CountPurchasers > 0
		BEGIN
			SET @ConversionRate = @CountPurchasers/@CountUniqueVisits
			PRINT CAST(@CountPurchasers AS VARCHAR) + ' / ' + CAST(@CountUniqueVisits AS VARCHAR)
			PRINT CONVERT(VARCHAR, @ConversionRate)
		END
 
OUTPUT:
24 / 115
0

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