Solved

Newsletter suggestion: BYOS (Build your own startup)

Posted on 2008-06-25
4
264 Views
Last Modified: 2013-11-15
Hi all,

I want to bridge the following gap.

On the one hand, there is a cloud computing revolution, with two most accessible services EC2 and Google App Engine. There is an abundance of information and blog posts on that, and it is usually highly technical.

On the other hand, there are many creative people, entrepreneurs, and business owners who have business ideas but do not know how easy it is now do a startup project relying on a web site.

I want to start a monthly newsletter on that. In your opinion, is this something worthy, and if not, why not? If yes, is that a good combination of audience and information or should I change it?

Thank you,
Mark
0
Comment
Question by:kerzner
  • 2
  • 2
4 Comments
 
LVL 10

Accepted Solution

by:
bluefezteam earned 500 total points
Comment Utility
If I say yes, would you give me 500 points ;0)

I think you're right, there's great tools to streamline a project/product to market, but the services as they are so new and cutting edge usually hit the news as highly complex systems because the documentation is at a highly technical level as no one has got around to creating a guide for the lay man, they are eager to get it out there as fast as possible.

My belief is that technology can be brought about by developers, but products using that technology are invented by business people who in turn improve and develop the technology. There's so much stuff out there that's reliant on a programmer to understand it's application, that no ones thought about the businessman who could actually take that technology and apply it to a business model.

Maybe your newsletter will work; I know lots of business owners who rely on utter ignorance and faith on their programmers to find the latest technology to help the business, but really there's a world of difference between a programmer and a businessman, don't get me wrong sometimes they can be one and the same, but in the majority I don't think so.

If you define your target audience as the lay business person and focus the tone of your content on them, you won't patronise technical people and you wont overwhelm the non technical people. Are you trying to make money from the newsletter? it would take a few free copies to prove to people it's worth - alternatively you can give it away for free in the hopes that people will understand what you are on about and then employ you for your advice.

0
 
LVL 1

Author Closing Comment

by:kerzner
Comment Utility
This was a clear winner:

If I say yes, would you give me 500 points ;0)

But thank you for your valuable input. I want the letter to always be free, and I want it to provide real benefit for the readers. If I also get a benefit by being an author, that is acceptable. I asked the question on LinkedIn also, and I got a lot of positive feedback there too, with a couple suggesting a discussion board coupled with the newsletter. At the moment though I am thinking of posting it on my blog with the BYOS label, so that comments are welcome, but a discussion board may be overwhelming.
0
 
LVL 10

Expert Comment

by:bluefezteam
Comment Utility
A discussion board would certainly help, but the administration of such a board could become time consuming.

Having your articles based around a blog means that peopel can post comments and talkback on the article, whereas a message board becomes an open forum for debate.

I think if you were to use something like wordpress as the platform for the newsletter, that allows people to subscribe to new articles (via RSS feed) you can also mask off certain content for members, this means you can give a sample of the newsletter out to the public but for them to read more they must register - this is a good way to accumulate membership data.

Further advantage of the Blog, is that the articles can be submitted to Aggregator sites like del.icio.us and all those other sites to further expand your readership.

I think if you can keep the articles relevant to your initial audience, the nontechnical then there's a lot of scope for your newsletter to receive a strong audience and even have the articles printed in business magazines (they are always looking for good content.)

Having set yourself as an authority on the subject with the business managers etc, you can follow up by providing 1 to 1 consultation and advice - there's lots of ways to receive investment from such a project. People expect content to be free so the newsletter should work accordingly, but you can followup with additional service with a cost to them.

Good luck.
0
 
LVL 1

Author Comment

by:kerzner
Comment Utility
Thanks again, your words are gold, and they agree with my thoughts so far.
0

Featured Post

How to run any project with ease

Manage projects of all sizes how you want. Great for personal to-do lists, project milestones, team priorities and launch plans.
- Combine task lists, docs, spreadsheets, and chat in one
- View and edit from mobile/offline
- Cut down on emails

Join & Write a Comment

Suggested Solutions

Title # Comments Views Activity
VTP LOG RUNTTIME ERROR 31 125
remove chinese softwares 22 96
Donating Old Pc and laptop 7 78
Salesforce Campaign - 4,500 members 5 47
The article will include the best Data Recovery Tools along with their Features, Capabilities, and their Download Links. Hope you’ll enjoy it and will choose the one as required by you.
Today, still in the boom of Apple, PC's and products, nearly 50% of the computer users use Windows as graphical operating systems. If you are among those users who love windows, but are grappling to keep the system's hard drive optimized, then you s…
The viewer will learn how to create multiple layers to apply various filters and how to delete areas from each layer’s filter.
Learn how to set-up PayPal payment integration in your Wufoo form. Allow your users to remit payment through PayPal upon completion of your online form. This is helpful for collecting membership payments, customer payments, donations, and more.

772 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question

Need Help in Real-Time?

Connect with top rated Experts

10 Experts available now in Live!

Get 1:1 Help Now