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Newsletter suggestion: BYOS (Build your own startup)

Posted on 2008-06-25
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Hi all,

I want to bridge the following gap.

On the one hand, there is a cloud computing revolution, with two most accessible services EC2 and Google App Engine. There is an abundance of information and blog posts on that, and it is usually highly technical.

On the other hand, there are many creative people, entrepreneurs, and business owners who have business ideas but do not know how easy it is now do a startup project relying on a web site.

I want to start a monthly newsletter on that. In your opinion, is this something worthy, and if not, why not? If yes, is that a good combination of audience and information or should I change it?

Thank you,
Mark
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Question by:kerzner
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bluefezteam earned 2000 total points
ID: 21868058
If I say yes, would you give me 500 points ;0)

I think you're right, there's great tools to streamline a project/product to market, but the services as they are so new and cutting edge usually hit the news as highly complex systems because the documentation is at a highly technical level as no one has got around to creating a guide for the lay man, they are eager to get it out there as fast as possible.

My belief is that technology can be brought about by developers, but products using that technology are invented by business people who in turn improve and develop the technology. There's so much stuff out there that's reliant on a programmer to understand it's application, that no ones thought about the businessman who could actually take that technology and apply it to a business model.

Maybe your newsletter will work; I know lots of business owners who rely on utter ignorance and faith on their programmers to find the latest technology to help the business, but really there's a world of difference between a programmer and a businessman, don't get me wrong sometimes they can be one and the same, but in the majority I don't think so.

If you define your target audience as the lay business person and focus the tone of your content on them, you won't patronise technical people and you wont overwhelm the non technical people. Are you trying to make money from the newsletter? it would take a few free copies to prove to people it's worth - alternatively you can give it away for free in the hopes that people will understand what you are on about and then employ you for your advice.

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by:kerzner
ID: 31470607
This was a clear winner:

If I say yes, would you give me 500 points ;0)

But thank you for your valuable input. I want the letter to always be free, and I want it to provide real benefit for the readers. If I also get a benefit by being an author, that is acceptable. I asked the question on LinkedIn also, and I got a lot of positive feedback there too, with a couple suggesting a discussion board coupled with the newsletter. At the moment though I am thinking of posting it on my blog with the BYOS label, so that comments are welcome, but a discussion board may be overwhelming.
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by:bluefezteam
ID: 21872682
A discussion board would certainly help, but the administration of such a board could become time consuming.

Having your articles based around a blog means that peopel can post comments and talkback on the article, whereas a message board becomes an open forum for debate.

I think if you were to use something like wordpress as the platform for the newsletter, that allows people to subscribe to new articles (via RSS feed) you can also mask off certain content for members, this means you can give a sample of the newsletter out to the public but for them to read more they must register - this is a good way to accumulate membership data.

Further advantage of the Blog, is that the articles can be submitted to Aggregator sites like del.icio.us and all those other sites to further expand your readership.

I think if you can keep the articles relevant to your initial audience, the nontechnical then there's a lot of scope for your newsletter to receive a strong audience and even have the articles printed in business magazines (they are always looking for good content.)

Having set yourself as an authority on the subject with the business managers etc, you can follow up by providing 1 to 1 consultation and advice - there's lots of ways to receive investment from such a project. People expect content to be free so the newsletter should work accordingly, but you can followup with additional service with a cost to them.

Good luck.
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by:kerzner
ID: 21874734
Thanks again, your words are gold, and they agree with my thoughts so far.
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