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<div align="center">August 2008</div>
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<td colspan="3" align="left" valign="top" class="brder"><span class="style5">A MESSAGE FROM KEN SCHMITT</span>
<p class="style7"><strong class="style5"><strong class="style5"><strong class="style5">
<a href='http://www.mediafire.com/imageview.php?quickkey=yqfjanlnbhn&thumb=4' target='_blank'><img src='http://www.mediafire.com/imgbnc.php/4528f927d37da0f6c771995f07ff88962g.jpg' alt='Unlimited Free Image and File Hosting at MediaFire' width="103" height="127" border='0'align="left"></a></strong></strong></strong><span class="style17">Welcome to the inaugural <EM>Shep News</EM>, a monthly email with the most up-to-date information on Shepler's Performance Products. Our monthly email is designed to update you on success stories, trends and sales performances from around the company. As I travel to the branches for weekly Shep training, it is great to see employees, new and old, embrace Shepler's Performance Products. Keep up the good work! If you have any questions email me at <A title="mailto:Ken.Schmitt@cmc.com" href="mailto:Ken.Schmitt@cmc.com">Ken.Schmitt@cmc.com</A> or you can reach me by mobile at 214.243.9184.</span><br>
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<td align="left" valign="top" bgcolor="f4f4f4" class="brder"><p class="text3"><span class="style5">TRAINING SCHEDULE</span><span class="text5"><BR>
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<p class="text5">July 22-23 : Rifle <FONT face=Arial>
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<p class="text5">July 29-30 : Orlando <FONT face=Arial><A href="images/01.ics"class="text5" style="COLOR: #999999"><img src="http://www.mediafire.com/imgbnc.php/34edf0e55bd74e01d5e00c6f029467d44g.jpg" alt="Generate iCalendar file to add to Outlook" width=12 height=12 border=0 align="absmiddle" NOSEND="1"><span class="style15">Add to Calendar</span></a><A
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<p class="text5">Aug 5-6 : Lake Charles <FONT face=Arial><A
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<p class="text5">Aug 12-13 : Houston-NW <FONT face=Arial><A
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<p class="text5">Aug 19-20 : Riverside <FONT face=Arial><A
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<td width="152" rowspan="2" align="left" valign="top" bordercolor="#FFFFFF" bgcolor="#FFFFFF" class="brder"><p><span class="text1"><span class="text5"><strong class="style5">AUGUST SUCCESS STORY</strong> </span></span><br>
<span class="style5">Tim Purswell -Lubbock, TX</span></p>
<p class="text5">The project <em>Slide Road and Erskine Road Improvements</em> had the standard TXDOT specifications. The customer submitted our curing compound because of the success they have had using the product in the past. The city of Lubbock approved the change to our cure with no problems resulting in a purchase order for 6,000 gallons of Shep Cure 309 City White. The customer is so happy with the performance of this material it has become a standard submittal on all projects regardless of specs. The customer also uses many of our other Performance Products including Shep Select joint sealants, 309 City White, 309 Rez-All and Shep Wire.</p>
<p class="text5">We have had great success selling this product, all it takes is getting the material in stock and helping with submittals. We have a Shepler's Performance Product customer for life, they have come to associate our service with the quality of products we provide them.</p> </td>
<td width="163" rowspan="2" align="left" valign="top" bgcolor="#FFFFFF" class="brder"><p class="style5"> TOP 10 BRANCHES<br>
<span class="style5">June Total Sales</span></p>
<p class="text6"><span class="text5">1. Houston South</span></p>
<p class="text5">2. San Antonio</p>
<p class="text5">3. Austin</p>
<p class="text5">4. Houston-NW</p>
<p class="text5">5. College Station</p>
<p class="text5">6. Round Rock</p>
<p class="text5">7. Conroe</p>
<p class="text5">8. Dallas</p>
<p class="text5">9. Lubbock</p>
<p class="text1"><span class="text5">10. Corpus Christi<br>
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<td width="175" rowspan="2" align="left" valign="top" bgcolor="#FFFFFF" class="brder"><p class="style5">TOP 10 SALESPEOPLE<br>
<span class="text5"><span class="style5">June Total Sales</span></span></p>
<p><span class="text5">1. Bill Plouse - Houston South</span></p>
<p class="text5">2. Manuel Salazar - Houston South</p>
<p class="text5">3. John Dameron - Round Rock</p>
<p class="text5">4. Jeff Rowan - Houston-NW</p>
<p class="text5">5. John Kuempel - Austin</p>
<p class="text5">6. Jesse Sandoval - Rosenberg</p>
<p class="text5">7. Rudy Gonzales - San Antonio</p>
<p class="text5">8. Dean Alley - Houston South</p>
<p class="text5">9. Hector Montalvo - San Antonio</p>
<p class="text5">10. Bob Klasen - Houston South</p></td>
<td width="213" height="355" align="left" valign="top" bgcolor="#FFFFFF" class="brder"><p class="style5">MERCHANDISING TIPS</p>
<p class="text5">This month recorded top sales in Shepler’s Performance Products. To further this trend and to continue increasing sales we need to showcase these products in our showrooms. Below are a few ideas for merchandising Shepler’s Performance Products:</p>
<p class="text5">• Use an end cap for Shep Poxy, Hi Mod LV and Hi Mod MV</p>
<p class="text5">• Create a showroom dynamic display with a variety of Shepler’s Performance Products in different sizes<br>
</p>
<p class="text5">• Use counter space to display the Shepler’s Performance Products technical data sheets and ask customers if they know about our products and their superior quality.</p>
<p class="text5">If your branch has a Shepler’s Performance Products display please send pictures to casey.mueller@cmc.com.</p> </td>
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<td width="213" align="left" valign="top" bgcolor="#FFFFFF" class="brder"><p class="text1"><span class="style5"><strong>SALES TIPS</strong></span></p>
<p class="text1">1. Understand your customers needs<br>
2. Provide good customer service<br>
3. Upsell<br>
4. Identify new prospects<br>
5. Follow up after the sale</p></td>
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<td colspan="4" bgcolor="003e7e"><span class="text6">Copyright © CMC Construction Services</span></td>
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