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Google adwords is the best PPC pogram <br />
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<a href="http://www.adwords.com" rel="ugc">www.adwords.com</a>
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Our target demographic is young males who enjoy gaming, mostly first person shooters. Age 17 through 25; maybe older. We would like the content network to include the folks who sell controllers, gaming server slots, pc video games, ps-2 ps3 xbox playing, Alienware, etc.
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Google Adwords allows you to target your ads to specific websites. &nbsp;So if you find a site running adsense that targets your demographic, you can set up a campaign to only run on that site.
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There are potentially thousands of candidates. How do I optimize my chances. I can't possibly evaluate so many sites.
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Two ways for site targeting in Adwords are<br />

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<li>Search the engines for your keywords and find sites on the 1st and 2nd page.</li>
<li>Browse your category on Alexa and check the top traffic sites.</li>
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You need to do a lot of testing in Adwords to find your optimal ad spend, but once you do it's can really pay off.<br />
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If that sounds like too much work, look at trafficvance.com.
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I browsed through Video Games &gt;&nbsp;Game Consoles &gt;&nbsp;Sony and found these two sites with Adsense within a few minutes<br />
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<a href="http://www.videogamemedia.com/" rel="ugc">http://www.videogamemedia.com/</a>&nbsp;(PR 3 Alexa/Compete 550K)<br />
<a href="http://psp.brewology.com/" rel="ugc">http://psp.brewology.com/</a>&nbsp;(Alexa 132K)<br />
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I know you are looking for somewhere you can just advertise across a network of related sites, but eventually you will want to test your ads on a site by site basis. &nbsp;<br />
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If you just broadcasting your ad across all sites in a network, you don't know how many of those sites aren't &nbsp;producing any sales at all. &nbsp;By evaluating on a site by site basis, you can eliminate sites that aren't producing sales and concentrate your budget on the sites with the highest ROI.<br />
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Another advantage is you can tweak and test your ads on a site by site basis. &nbsp;AdCopy that converts well on a PSP site, might not do so well on a site selling Gaming Server Slots.<br />
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I don't know what your budget is, but you can get a lot of clicks from just a few sites. &nbsp;If they convert you found a profitable ad. &nbsp;If they don't convert, tweak your ad or move on.<br />
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Ok, I enrolled with google adsense and started a campaign. I guess once a click to your site is identified you can identify the site on the content network from which it came? I'd like to start tweaking ans tracking by site as suggested and steadily optimize the campaign.<br />
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Yahoo and MSN were mentioned. Are there any returns with these networks - should I go ahead and see with these?<br />
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Also, are there other content networks or methods you would recommend investigaqting?<br />
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I am confused. It says &quot;My Add Campaign&quot; at the top and one ad is listed. Below that is says &quot;variations&quot; and it lists 6 variations. Are all adds being sent out? They all say active. The top two have some stats. What is going on? 
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Google has two networks. &nbsp;The search network is for ads on the top and right of search results, the content network is for displaying ads on other web site.<br />
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To advertise on a site by site basis you want to use Placement Targeting<br />
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<a href="https://adwords.google.com/support/bin/topic.py?topic=342" rel="ugc nofollow">https://adwords.google.com/support/bin/topic.py?topic=342</a><br />
<a href="https://adwords.google.com/select/afc/site.html" rel="ugc">https://adwords.google.com/select/afc/site.html</a><br />
<a href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=18265" rel="ugc nofollow">http://adwords.google.com/support/bin/answer.py?hl=en&answer=18265</a><br />
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<a href="http://www.googlelady.com/725/adwords-content-network-tip/" rel="ugc">http://www.googlelady.com/725/adwords-content-network-tip/</a><br />
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Note that Google just made some changes to this last week. &nbsp;A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.<br />
<a href="http://www.accuracast.com/search-daily-news/ppc-7471/adwords-combines-keywords-and-placement-targeting/" rel="ugc">http://www.accuracast.com/search-daily-news/ppc-7471/adwords-combines-keywords-and-placement-targeting/</a><br />
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If you have specific questions about setting up and optimizing Adwords, you should open a new question and include the Internet Advertising zone.<br />
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Here is some general Adwords 101<br />
<a href="http://adwords.blogspot.com/2006/07/adwords-101-setting-up-campaign-part-1.html" rel="ugc">http://adwords.blogspot.com/2006/07/adwords-101-setting-up-campaign-part-1.html</a><br />

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What I mean is that several of the add variations has &quot;active&quot; and a &quot;-&quot; next to it. No impressions, no clicks. Are they under review?
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Correction &quot;Active&quot; then &quot;Impressions&quot; are &quot;-&quot; 
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No, if it is marked Active it is not under review. &nbsp;There are a number of causes for no impressions. &nbsp;There should be a link under 'Ad Showing?' that can help you figure out why you're not getting any impressions.<br />
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This may help:<br />
<a href="http://adwords.google.com/support/bin/answer.py?answer=47119&cbid=-b6l8m9k0wb60&src=cb" rel="ugc nofollow">http://adwords.google.com/support/bin/answer.py?answer=47119&cbid=-b6l8m9k0wb60&src=cb</a><br />
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Or this<br />
<a href="http://adwords.google.com/support/bin/answer.py?answer=6105&cbid=-1cw6zuqmxolky&src=cb" rel="ugc nofollow">http://adwords.google.com/support/bin/answer.py?answer=6105&cbid=-1cw6zuqmxolky&src=cb</a><br />
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<div class="content wysiwyg-content">
What is the best way to go about finding a content network to advertise your companies product. How does one evaluate whether that network will reach your intended target demo effectively?
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What is the best way to go about finding a content network to advertise your companies product. How does one evaluate whether that network will reach your intended target demo effectively?

PPC advertising

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