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How to Get "Display Name" Working in Exchange 2007

We host several e-mail domains on our Exchange 2007 server.  We want e-mail sent by Exchange to show the display name instead of the mailbox name. For instance, suppose we have three mailboxes, support_domaina, support_domainb and support_domainc. When we use "send as" and send e-mail as support_domaina the recipient sees the e-mail as coming from "support_domaina" instead of the display name, "Support". Short of making changes in Outlook is there a way in Exchange so the display name appears in the e-mail instead of the mailbox name?
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Dan Arseneau
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DanArseneau, thanks for your post.  Your solution though involves changes in Outlook. I am seeking an Exchange server method, a way in Exchange so the recipient sees the display name.  For example, if someone in our help desk responds to a message to support@domaina.com, i would want it to be possible for him or her to "send as" support_domaina and it not be seen as coming from support_domaina but instead coming from "Support". In Active Directory there is a "display name". I want to know if when "sending as" that display name it can be shown and not require the sender to reconfigure his e-mail address in Outlook.
If you're sending with POP/IMAP or Outlook configured as such, the setting is on the client side.  If you are using Outlook off Exchange, the Display Name in ADU&C should be what is seen.  Hope that helps.
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Dan Arseneau
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DanArseneau,  thanks for your reply. It is Outlook 2003 and Outlook 2007 using Exchange.  The display name in AD is ignored.  If the user is support_domaina and the display name in AD is "Support" the e-mail appears as coming from support_domaina. We need our help desk to be able to "send as" several different support accounts and we need to get the display name working.
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DanArseneau,
I realize now how it works.  It is possible to "send as" a distribution list and that is what I was attempting to do.  I can send e-mail fine as a DL but I have discovered the display name only works for a user in AD. So we will have to create individual user accounts for each support address. Thanks for your help.
Great!