Alternate fonts to the standard ones?

Can anyone tell me how comes when I view this page from Innocent Drinks' website
http://www.innocentdrinks.co.uk/press/
the html title text 'press' is in a font that looks like this title that's an image...
http://www.innocentdrinks.co.uk/bored/screensaver/
Is this just my computer? I don't recognise this as a font I have on my computer.
I did have a sneak preview of their css page and it looks like it's just the sans-serif font family as usual.
How did they get it to display like this?
Thanks for your help!
N108
Naryan108Asked:
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Hube02Connect With a Mentor Commented:
Well, I had a look at the page using FireBug and fond something interesting.

http://www.mikeindustries.com/blog/sifr/
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Naryan108Author Commented:
Yes, I guess you're probably right.  I'd never heard of that before.  Looks like it can only be implemented if I've got Flash which I unfortunately don't.  But thanks for clearing that one up for me!
best, N108.
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Hube02Commented:
For those that are looking at this, it seems that this sIFR thing requires the most recent version of Flash Pro in order to use it. The documentation available on the link I gave above and at http://wiki.novemberborn.net/sifr/ includes everything you need to know about it.
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