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Software required to produce attractive e-mails

Posted on 2008-10-17
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Last Modified: 2010-04-08
We get loads of e-mails from our suppliers which look fantastic with graphics built. These do not appear to be individual pictures etc, that may stick in our customers firewall. We would like to create something professional looking, but cannot seem to find a way to get away from the standard text format. Can anyone offer any suggestions as how to do this? ie create e-mails with graphics and information that we can send on to our customers. When we want to send anything of complexity, we currently produce a PDF and attach it, but this loses the impact of it being in the actual e-mail body, and customers may not risk opening the attachment.
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Question by:nigelbeatson
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6 Comments
 
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by:gupnit
ID: 22740489
Hi,
Create HTML Mails with images ( that are publically available).
Cheers
Nitin
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by:ormerodrutter
ID: 22741036
I think you are talking about Stationary in Outlook. There are a list of preconfigured stationary available for free. But if you want to create something specific, ie your own, then you probably need to get a 3rd party company to design that for you.
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by:gupnit
ID: 22741113
See most mailers are HTML pages displayed in mails....you can verify that !!
Cheers
Nitin
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by:rid
ID: 22743428
Hmm... A word of caution here: I don't know what your customers are used to or what they expect from you, but there are a few things that do not always go down well with mail recipients. One of those is "external" graphics (links to third-party graphics). Many mail clients block those by default and it is a recommended setting for us, anyway, as a lot of total junk and malicious things are contracted that way, as well as unwanted mal tracking attempts. Another one is the "bloated" message that takes time to load and is just so full of eyecandy that it is hard to see what it is about. It is also hard to foresee how a particular mail will look in the end users' mail clients... Not everyone uses Outlook.
Attaching a file with info is the best choice in many cases.
/RID
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by:nigelbeatson
ID: 22795212
Thanks for everyone for their input. I undertsnad your reservations about what people do not want or expect, as we do not want to alienate them.
However, we receive loads of e-mails from people like Microsoft, etc, and most of our suppliers send really attractive, single page, graphic filled flyers which would really like to modify with our logo, and offer out to our customers (we are a reseller). The first thing that I thought about was copyright, but I could not see them complaining when we are promoting their goods, but none the less, I thought if we could create our own from scratch, that would be a better way.
Loads of companies are producing this kind of thing, I know as were are the recipients of dozens each day, so there must be a pretty easy way to generate e-mails that do not get stopped at the firewall, or get parts of it stripped away.
We are happy to consider a 3rd part piece of software, but wanted the flexibility of being able to do this in house. Does anybody out there have any other suggestions?
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nigelbeatson earned 0 total points
ID: 22795227
I forgot to mention that some e-mails are html pages, and some are just single image like pages. When we try to send out any html type pages, we often find that parts of it are missing when received by our customers. This does not look good, hence the reason I am trying to research a proper solution.
Many thanks.
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