Is there an easy way for us to track the keyword used by a searcher, and the name of our Adwords ad, when the searcher clicks from the ad, goes to our landing page, and then goes through one or more pages before filling in a lead form and converting? When we receive a form request, we want to know which ad and search term was used initially.
At present we can't do. We have Google conversion code installed that tells us the clicks and conversions of an ad, along with the all the keywords and statistics. But one form serves for all the ads, so we don't know which keyword/ad was used for a specific form request.
We could add the ad/keyword as a query string to the destination URL of the ad, but then it seems we would have to include a file in each page in the site to catch and forward this query string through the funnel to the form. Perhaps a better way to avoid this work?