Looping Replace SQL SERVER 2005

I have a table 't_companies' and a table 't_thesaurus'.  t_companies has  'id', 'company_name', 'new_company_name' columns. t_thesaurus has 'find_string', 'replace_string'.

What I'd like to do is replace all instances of a word in t_thesaurus.find_string with the 'replace_string'.

ex.  
t_companies.company name = 'smith bros and co'
 t_thesaurus.find_string has two records that could fix the company name, 'bros' and 'co', to be replaced by values of 'brothers' and 'company', respectively.
in the end, i'd like t_companies.new_company_name = 'smith brothers and company'.

any easy ideas?  i'm using sql server 2005.  it would be great to be able to do in SSIS, but i don't have any idea the complexity of SSIS vs T-SQL.
cmgtechAsked:
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Kevin CrossChief Technology OfficerCommented:
Something like this (see code snippet) should work if new_company_name starts out NULL or equal to company_name.  If not, you could use an update statement to set the new_company_name equal to company_name before beginning the replace process; however, what I am doing is using coalesce to use company_name when new_company_name is NULL.  Therefore on next iteration when new_company_name has been replaced once already, you will use the new replaced value in the new_company_name field instead of the original one that hasn't been replaced for the previous word.

Here are the references for my solution:
http://msdn.microsoft.com/en-us/library/ms180169.aspx
http://msdn.microsoft.com/en-us/library/ms186862.aspx
DECLARE @find nvarchar(100), @replace nvarchar(100)
 
DECLARE thesaurus_cursor CURSOR FOR 
SELECT find_string, replace_string
FROM t_thesaurus
 
OPEN thesaurus_cursor
 
FETCH NEXT FROM thesaurus_cursor 
INTO @find, @replace
 
WHILE @@FETCH_STATUS = 0
BEGIN
	UPDATE t_companies
	SET new_company_name = replace(coalesce(new_company_name, company_name, ''), @find, @replace)
END 
 
CLOSE thesaurus_cursor
DEALLOCATE thesaurus_cursor

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cmgtechAuthor Commented:
On 88K records, it has taken 20 minutes and counting to run.  Does that sound right?  It's running on a blade server with 4 gig ram.

Does @@FETCH_STATUS have to be incremented?
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cmgtechAuthor Commented:
I took it down to 100 records and it still takes forever.  Is there something in here causing an infinite loop?
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Kevin CrossChief Technology OfficerCommented:
Sorry copy and past error.

FETCH NEXT FROM thesaurus_cursor
INTO @find, @replace

Should appear within the while loop, so like this:
DECLARE @find nvarchar(100), @replace nvarchar(100)
 
DECLARE thesaurus_cursor CURSOR FOR 
SELECT find_string, replace_string
FROM t_thesaurus
 
OPEN thesaurus_cursor
 
FETCH NEXT FROM thesaurus_cursor 
INTO @find, @replace
 
WHILE @@FETCH_STATUS = 0
BEGIN
	UPDATE t_companies
	SET new_company_name = replace(coalesce(new_company_name, company_name, ''), @find, @replace)
 
-- get the next thesaurus replacement
FETCH NEXT FROM thesaurus_cursor 
INTO @find, @replace
END 
 
CLOSE thesaurus_cursor
DEALLOCATE thesaurus_cursor

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cmgtechAuthor Commented:
Perfect, small issue with the first script, but the second was great.

Thanks,

Mark
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