VBA code to assign shortcut key in Word 2007

Hello, any help will be greatly appreciated.

I have a basic macro (See below)
I can manually assign a shortcut key to the macro using the mouse.
Is it possible to assign the shortcut key with VBA code for Word 2007?

Macro is auto-loaded from Add-in.

Sub COEShowText()
'
' COEShowText Macro
' COE Show Trainer Text
'
    Selection.Find.ClearFormatting
    Selection.Find.Font.Color = -603914241
    Selection.Find.Replacement.ClearFormatting
    Selection.Find.Replacement.Font.Color = 15073280
    With Selection.Find
        .Text = ""
        .Replacement.Text = ""
        .Forward = True
        .Wrap = wdFindContinue
        .Format = True
        .MatchCase = False
        .MatchWholeWord = False
        .MatchWildcards = False
        .MatchSoundsLike = False
        .MatchAllWordForms = False
    End With
    Selection.Find.Execute Replace:=wdReplaceAll
End Sub