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Reduce pdf file size for web

Client gave me a 7.9 MB, 52 page scanned document to put on  the web.  Looks like it was originally typed on a typewriter with images and graphics.  I was able to reduce to 5.6 MB using the File/Reduce File Size.  

Is there anything else I can do to cut the size down?
What is the recommended top-end size for a pdf for the web?
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Leon Teale
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dude try compressing it..

maybe winzip?..thats always good way to reduce size dramaticaly..
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I have a mac.  I zipped the file by creating an archive.  It did not reduce file size at all.
I tried the link.  It is an .exe file.  I can't open that on a mac.  : (
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Jason C. Levine
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I will ask them.  What size is the largest file size you would recommend is ok for the web?
5mb and under obviously the lower the better..
Depends on the length of the document.  For something that is hundreds of pages, you can't really avoid large file sizes.  

As said above, smaller = better.
On the PC side I use Microsoft Document Image (print the pdf to a monochrome tiff file, setting the resolution to 200dpi), then print that multipage tif using a pdf printer. This cuts the file size to 1/2 or 1/8th, depending on how bloated the file was to begin with. This only works if the original is monochrome though.
There is a simple, better solution; In Acrobat you reduce the file size using the PDF Optimizer, not Document > Reduce file size; From the Advanced menu, choose PDF Optimizer; Then click audit space usage button in upper right corner; Observe what objects take the most space, usually fonts and images; Click OK to close Audit Space Usage; In the Images category at the left, downsample JPGS to 100 dpi over 100 dpi; For the fonts category unembed all fonts; You should be able to decrease the pdf up to 50%
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Dennis Burnham

Regarding the PDF Optimizer suggestion, is there a way to use Applescript on a Mac to automate this operation?  I am generating PDF documents from FileMaker Pro that I would like to optimize before attaching them to email messages.