How do I change the delimiter used by OPENROWSET when reading a text file?

Hi folks,

I am using OPENROWSET to read a delimited text file created by another application. Here's the command I'm using:

  SELECT *
  FROM OPENROWSET(
    'MSDASQL',
    'Driver={Microsoft Text Driver (*.txt; *.csv)};DefaultDir=E:\MPS_REPT_DATA;',
    'SELECT TOP 100 PERCENT * FROM E:\MPS_REPT_DATA\test1.txt')

My question is this: is it possible to change the delimiter used to separate columns?

Thanks,

Jim