CRM Integration w/ 3rd Party Email Campaign Service
Posted on 2009-02-10
Which is the better alternative for using an in-house CRM solution (let's say, Microsoft CRM, for this example) on the backend with a 3rd party email solution like Silverpop? Help me to understand vendor-speak.
I have a vendor who says their service is better because their application has built-in integration with Microsoft CRM; I have come across other vendors like Campaigner and Siebel that have API capabilities. Are these two integration solutions talking about the same thing, or is one superior to the other?