we are a publishing business with around 200 employees and around 20,000 members around the world who subscribe to our information services and professional journals. We also do a lot of work to advance awareness of ecological research amongst the general public.
We would like to utilise facebook applications/and or open social or other web 2.0 and social networking platforms such as second life. Does anyone have any application ideas and how it could benefit our organisation. Benefit could be internal for our staff, external for our subscribing members or for the general public.