chriscounter07
asked on
Which domain name should my business use? .CC, .CO.UK or .COM
Hi,
I work for a business which has historically been quite comfortable channeling potential customers to a page ending in .CC. I have however always had doubts about the use of a .CC domain name for a company who strives to be the best in their field. In short, a .cc is a bit 'My First Website' in my opinion, though I know I'll be challenged over this.
Given the option, what would you choose for an audience demographic of 12-22, female, alternative, not very tech savvy but ultimately very impressionable?
Lets say the business is called Isell.com and has been trading under this name for a few years. The ultimate reason anyone visits the store is to purchase clothes although accessories and footwear are often bought in conjunction. Google doesn't know that clothing is our chief provider though
isell.cc
isellclothing.co.uk
isellclothingamoungotherth
I want to know what you think about this as Technical professionals, what Google thinks about the use of .CC domain names, the popularity of these niche domain names and any future benefits and pitfalls.
I work for a business which has historically been quite comfortable channeling potential customers to a page ending in .CC. I have however always had doubts about the use of a .CC domain name for a company who strives to be the best in their field. In short, a .cc is a bit 'My First Website' in my opinion, though I know I'll be challenged over this.
Given the option, what would you choose for an audience demographic of 12-22, female, alternative, not very tech savvy but ultimately very impressionable?
Lets say the business is called Isell.com and has been trading under this name for a few years. The ultimate reason anyone visits the store is to purchase clothes although accessories and footwear are often bought in conjunction. Google doesn't know that clothing is our chief provider though
isell.cc
isellclothing.co.uk
isellclothingamoungotherth
I want to know what you think about this as Technical professionals, what Google thinks about the use of .CC domain names, the popularity of these niche domain names and any future benefits and pitfalls.
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"The .cc suffix is convenient because it is short and easy to say."
I think this is a very important statement that perhaps others would miss, myself included. The whole idea of the aforementioned ISell.com is not so much the 'dot com' but the ISell that makes the brand memorable. However, stick a 'dot co dot uk' on the end and even ISell, a memorable high value brand becomes a little flat, like it almost loses enthusiasm as it rolls off the tounge.
Interesting that, well done.
We've already established that the .CC domain name is in fact the Cocos Islands and that .TV is Tuvalu but what I found interesting here is that Google doesn't particulary care. I'd think this especially apparrant for .TV, I mean how many .TV domains must be registered around the world.
What i've got then from all this are these points for the ultimate domain name:
It must be relevant to your market but unless you really have a fantastic niche product, keep the name simple (KIS). ISell.com is much better than ISellClothing.com
However, if you use, say .CC, there is a chance that keeping it too simple might be detrimental to the business. CC is a bit 'we're not good enough for a dot com' and (although no ones challanged or accepted it) there might be an element of insecurity if using the 'unknown'. For example I would never buy a UK-made car from a website ending in anything other than .co.uk or .com. I certainly wouldn't buy from a .RU. There is then a fine balance when considering a domain name. .CC, .RU, .XYZ are only to be used when your business attempts to identify itself through it's name. ISell.cc is not right. ISellClothing.cc is better. It doesn't roll off the tounge quite so well but it gets the point accross.
.Com is the ultimate. You are untouchable with a .Com and it doesn't matter what you sell, you will be better off with one than the others. Keep in mind though that your name has to be easy to say, the dot com will only do so much. As for search engines the argument is neither here nor there.
Tell me what you think. If I could up the points I would. Admin?
I think this is a very important statement that perhaps others would miss, myself included. The whole idea of the aforementioned ISell.com is not so much the 'dot com' but the ISell that makes the brand memorable. However, stick a 'dot co dot uk' on the end and even ISell, a memorable high value brand becomes a little flat, like it almost loses enthusiasm as it rolls off the tounge.
Interesting that, well done.
We've already established that the .CC domain name is in fact the Cocos Islands and that .TV is Tuvalu but what I found interesting here is that Google doesn't particulary care. I'd think this especially apparrant for .TV, I mean how many .TV domains must be registered around the world.
What i've got then from all this are these points for the ultimate domain name:
It must be relevant to your market but unless you really have a fantastic niche product, keep the name simple (KIS). ISell.com is much better than ISellClothing.com
However, if you use, say .CC, there is a chance that keeping it too simple might be detrimental to the business. CC is a bit 'we're not good enough for a dot com' and (although no ones challanged or accepted it) there might be an element of insecurity if using the 'unknown'. For example I would never buy a UK-made car from a website ending in anything other than .co.uk or .com. I certainly wouldn't buy from a .RU. There is then a fine balance when considering a domain name. .CC, .RU, .XYZ are only to be used when your business attempts to identify itself through it's name. ISell.cc is not right. ISellClothing.cc is better. It doesn't roll off the tounge quite so well but it gets the point accross.
.Com is the ultimate. You are untouchable with a .Com and it doesn't matter what you sell, you will be better off with one than the others. Keep in mind though that your name has to be easy to say, the dot com will only do so much. As for search engines the argument is neither here nor there.
Tell me what you think. If I could up the points I would. Admin?
ASKER
think this has increased the points
same thing as I stated above
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ASKER
Some very good answers there that will a big help to everyone, not just me.
ASKER
As has been suggested, there are many variables than need be considered. A .cc is remembered better.
What I've found is that our customer is happy to support the domain name but when it comes to actually laying money on the counter (buying online) these claims may fall flat. It's about feeling insecure when the unfamiliar pops up on screen.
Any other thoughts?