KEI, KOI, KFI
Posted on 2009-02-19
I am having trouble believing my own figures, so I am wondering if i have the formula wrong in the spreadsheet.
Having started some research on various keywords I am fidning they all have very high KEI/KOI/KFI fingures.
I have created a spreadsheet for working out the KEI/KOI and KFI and using Google's Keyword Tool started filling in the figures, which for one particular keyword returned these: (it was just a one word keyword)
Approx Avg Search Volume: 7,480,000
Which with my formula gives
Having been used to finding higher competitive keywords with very low KEI, I am a little shocked to find find keywords with such high ones, does this really mean they are high searched low competition keyword?
What does such a high KEI really mean?
Or have I just got a fault in my formula?