Adwordss and Campaign Setup

Posted on 2009-02-19
Last Modified: 2013-11-28

Can an expert please advise the best way to setup an adwords campaign across all canadian provinces and all cities.

I'd like to break this down as much as possible to determine where the stats, traffic, and ultimately what is working and what isnt.

Also there is potential to create landing pages for each province / city also...

Should I start at the campaign level with each province... then break down into cities?

Question by:UltraFlux
    LVL 23

    Accepted Solution

    You also want to target your advert text to catch the eye of searchers. e.g. the advert for someone in Hull searching for "widgets" could be "Best Widgets in Hull".

    As only campaigns can be location targeted you will have to create campaigns for each location.

    You could then do province level campaigns as you suggested.

    I would also create a catch all campaign for the whole of Canada.

    And finally in international campaign that contains phrases that include "Canada" or the major Canadian places.

    I'd recommend using the AdWord Editor. Its excellent for activities such as copying a complete campaign and rapid editing multiple entries.


    Author Comment

    Eh this might be to late, but if I do a catch all campaign wont that work against me on the other campaigns?

    The same for making city campaigns and province campaigns... am I not setting up competition for myself?
    LVL 23

    Expert Comment

    Google should pick up and use the most specific advert/keywords.

    I would do a few tests to make sure this happens.

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