Adwordss and Campaign Setup

Posted on 2009-02-19
Medium Priority
Last Modified: 2013-11-28

Can an expert please advise the best way to setup an adwords campaign across all canadian provinces and all cities.

I'd like to break this down as much as possible to determine where the stats, traffic, and ultimately what is working and what isnt.

Also there is potential to create landing pages for each province / city also...

Should I start at the campaign level with each province... then break down into cities?

Question by:UltraFlux
  • 2
LVL 23

Accepted Solution

Tony McCreath earned 2000 total points
ID: 23690765
You also want to target your advert text to catch the eye of searchers. e.g. the advert for someone in Hull searching for "widgets" could be "Best Widgets in Hull".

As only campaigns can be location targeted you will have to create campaigns for each location.

You could then do province level campaigns as you suggested.

I would also create a catch all campaign for the whole of Canada.

And finally in international campaign that contains phrases that include "Canada" or the major Canadian places.

I'd recommend using the AdWord Editor. Its excellent for activities such as copying a complete campaign and rapid editing multiple entries.



Author Comment

ID: 23737702
Eh this might be to late, but if I do a catch all campaign wont that work against me on the other campaigns?

The same for making city campaigns and province campaigns... am I not setting up competition for myself?
LVL 23

Expert Comment

by:Tony McCreath
ID: 23761401
Google should pick up and use the most specific advert/keywords.

I would do a few tests to make sure this happens.

Featured Post

Free Tool: Subnet Calculator

The subnet calculator helps you design networks by taking an IP address and network mask and returning information such as network, broadcast address, and host range.

One of a set of tools we're offering as a way of saying thank you for being a part of the community.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Online promotion is consistently becoming more important for all types of businesses. From Facebook ads to search engines to YouTube videos, there are all sorts of channels that can effectively be used to promote a business or product. But how shoul…
Choosing a core focus or particular set of features and options can be tough. To help out, we’re going to highlight a handful of things your business needs on one of your social media pages. In other words, if one of these is missing, you should imp…
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to choose which pages of your form are visible to your users based on their inputs. The page rules feature provides you with an opportunity to create if:then statements for y…
Learn how to set-up PayPal payment integration in your Wufoo form. Allow your users to remit payment through PayPal upon completion of your online form. This is helpful for collecting membership payments, customer payments, donations, and more.

850 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question