Confused on formulas for KEI, KOI and KFI
Posted on 2009-02-22
Hi, I have posted previous as my results for KEI, KOI and KFI seemed incredibly high, and I don't think I have found a new niche where no-one optimises...Anyway can someone check my formula? Or I am happy to except variations. :)
Key Word Effectiveness (KEI) - Est Monthly searches*2/Competition *1000 (where competition equals number of websites when keyword searched).
Keyword Opportunity Index (KOI)- Est Monthly searches*Est Monthly searches/Allinanchor: (where Allinanchor equals the number of websites in results for that specific keyword).
Keyword Feasibility Indexes (KFI)- Est Monthly searches*Est Monthly searches/Allintitle: (where Allintitle equals the number of websites in results for that specific keyword).
Where I normally find KEI say at .28 or very low single figures, this is in completely separate niche research.
So when I came to this niche and found KEI at 205 and KOI at 47 million and KFI at 16 million...I suddenly started thinking I had got the formula wrong.
One other element, I am using Google keyword tool, and selecting 'pages from uk' when searching Google for number of websites. Not sure if this is something to do with the highly competitive un-optimised keywords?