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website competitor tactics

Hi Guys,

I'm looking to pick the brains of some gurus out there that may be able to offer advice or info on this topic.  Say for examples sake I have a website called www.everton.ie and my competitor has a site called www.liverpool.ie.  We both sell the same products .......  but he has registered www.everton.com and redirected traffic from this to his website www.liverpool.ie

Any advice is appreciated or tactics I can use ?

Hope this is clear....in summary, he has registered the .com address of my.ie domain

Any and all advice is appreceited.  Since he has done this he has confused his customers as we have received emails from them.

I've checked out registering  the .com of his .ie but its already gone.....I'm really just checking out how clever someone in Internet land is out there with a genius brain.  No hassle if I cant do anything but i'm just curious.....

An early happy st patricks day to the corect answer or info.....in fact happy st patricks day to all from sunny sunny Ireland :) not :)
3 Solutions
Hello columcusack,

The only real avenue open to you is to register a complaint under the uniform domain name dispute resolution process (http://www.icann.org/en/dndr/udrp/policy.htm). Depending on what it is that these domain names represent it sounds as if you may have a case, certainly in terms of the use of a term which is designed to disrupt the business of a competitor (i.e. you). I am no lawyer and know nothing of the businesses in question but it would seem that this is possibly your best course of action. Attempting to take any other form of direct action may be counter-productive and would possibly harm any action you might bring under these provisions.


It is actually a way of protecting a brand name by registering all the variation that could be misleading, .com .net .org as well as variation that could arise from typo or bad spelling, I don't think you can do much now that is alreeady registered the .com extension.

If your name is official in a sense of being registered as a business (paying taxes etc.) mya be, may be you can try a law suit but it is up to you to decide if it is worth it.

Jason C. LevineNo oneCommented:
Agree with the two Experts above (so no points for this).  If your site name is a registered trademark or has other protected status in the eyes of your local law (quite a big IF, actually), then you should get a lawyer now and start thinking about lawsuits.

You can try the ICANN dispute resolution process but if time is a factor, go with the lawyers.

The bigger issue is "does the domain name have protected status?"  I can't stop people from registering "genericword.com" because "genericword" can't be protected.  I might be able to stop people from registering "specificwidget.com" if I've taken steps to register the name of the widget.  I can definitely stop people from registering "mycompanyname.com" and a lawyer can usually settle that issue with the threat of a lawsuit instead of the real thing.

What probably would have been okay is if your competitor registered something like everton-sucks.com and redirected that to his site.  

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