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(I really should proofread)<br />
As an advertiser, CPM is what you will <b>pay </b>each time your banner reaches 1,000 impressions.<br />
It is appropriate to analyze any KPI you want. Whichever you feel is the best indicator of <b>what </b>your goals are<br />
A publisher is anyone selling ad space on their web site.<br />

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Can u tell me the difference in calculating eCPM versus traditional print CPM? And is it acceptable to analyze such KPI's using total impressions as oposed to unique visitors?<br />
I guess I'm just trying to determine the standard or best paractice..
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Can u tell me the difference in calculating eCPM versus traditional print CPM? And is it acceptable to analyze such KPI's using total impressions as oposed to unique visitors?
I guess I'm just trying to determine the standard or best paractice..

eCPM vs. CPM What's The Difference?

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Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.