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troubleshooting Question

eCPM vs. CPM What's The Difference?

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Tyso asked on
Web DevelopmentInternet Marketing
2 Comments1 Solution940 ViewsLast Modified:
Can u tell me the difference in calculating eCPM versus traditional print CPM? And is it acceptable to analyze such KPI's using total impressions as oposed to unique visitors?
I guess I'm just trying to determine the standard or best paractice..
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