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How to go about getting a product into a main retailer

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Last Modified: 2013-11-18
I have a client that has created a product that might be of interest to some of the main players o
in the retail market. e.g. Tesco / Walmart / PC World and so on.

What first steps should he make to attempt to contact these big players to see if they would be interested in the product. Are there any do's and don'ts he should be aware of
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Commented:
Walmart takes submissions through telephone and email
http://online.wsj.com/article/SB112671371297840548.html
I would try to get as many newspaper and magazines to write an article about his product and then mail them the articles each time.

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Commented:
hmm so you would go down the route of getting the brand known first, then sending proof of that first. Very sensible. Anyone else got anything to add

(thanks for that gwkg)

Commented:
There are a lot of vendors competing for a limited amount of shelf space in a store like Walmart.  The more you do to show that any space they give to you will be profitable, the better chance you have.
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