Solved

How to go about getting a product into a main retailer

Posted on 2009-04-01
4
250 Views
Last Modified: 2013-11-18
I have a client that has created a product that might be of interest to some of the main players o
in the retail market. e.g. Tesco / Walmart / PC World and so on.

What first steps should he make to attempt to contact these big players to see if they would be interested in the product. Are there any do's and don'ts he should be aware of
0
Comment
Question by:nathan1038
  • 2
4 Comments
 
LVL 31

Expert Comment

by:gwkg
ID: 24044785
Walmart takes submissions through telephone and email
http://online.wsj.com/article/SB112671371297840548.html
I would try to get as many newspaper and magazines to write an article about his product and then mail them the articles each time.
0
 

Author Comment

by:nathan1038
ID: 24057833
hmm so you would go down the route of getting the brand known first, then sending proof of that first. Very sensible. Anyone else got anything to add

(thanks for that gwkg)
0
 
LVL 31

Expert Comment

by:gwkg
ID: 24062157
There are a lot of vendors competing for a limited amount of shelf space in a store like Walmart.  The more you do to show that any space they give to you will be profitable, the better chance you have.
0
 
LVL 12

Accepted Solution

by:
pigmentarts earned 500 total points
ID: 24068319

Hi,

You need to build up your product and its image a little first, prove its a product that people want to buy and you just dont have the reach.

After that you could try contacting their buying departments and setup appointments to pitch your product directly. However its better to get a manufacturer's rep firm to market the product for you. The main reason for this is they already have the contacts and can better secure appointments.

hope this helps :)

0

Featured Post

How your wiki can always stay up-to-date

Quip doubles as a “living” wiki and a project management tool that evolves with your organization. As you finish projects in Quip, the work remains, easily accessible to all team members, new and old.
- Increase transparency
- Onboard new hires faster
- Access from mobile/offline

Join & Write a Comment

The next wave of Panda releases starts with Panda2.1 After the game-changing Panda2.0 update that caused a reduction in Google search engine referral traffic to a newly affected and larger set of websites, more Panda updates were already in the pip…
Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
An overview of how to create reports in Adobe Analytics (formerly Omniture Site Catalyst) using pageNames, events, eVars and props. This video will show you how to install the Omniture Debugger tool so can see (and test) what is being passed int…
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to choose which pages of your form are visible to your users based on their inputs. The page rules feature provides you with an opportunity to create if:then statements for y…

743 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question

Need Help in Real-Time?

Connect with top rated Experts

15 Experts available now in Live!

Get 1:1 Help Now