Info on E-Marketing, Electronic Distirbution Channels and the computer game industry in general
Posted on 2009-04-02
I'm writing a bachelor thesis about the subjects mentioned in the subject. More specifically I'm helping a company currently developing a new MMOG with research for the decision making in choosing the right marketing mix, marketing channels, distribution channels or in other word getting then game on the market in the best way. So in the current stage of the process I need a lot of insight in the business and generally get very familiar with the theory behibnd the terms mentioned in the subject. So my question is: Do you know some ressources, that is books, articles, web sites on these subjects? Research, articles etc. based on scientific research is of course preffered as it is to be referenced in a piece of research. I hope someone can be of assistance.