I am trying to increase conversion rate on one of my websites: http://tinyurl.com/dco7lk
This site is in the gold buying niche, where there are a lot of cheesy ads and bad associations. In contrast, I am a "local only" gold buyer (ie. I don't ask people to mail me things), I pay 3-4x more than the cheesy TV guys, and I don't rip people off.
My site does get some traffic, including traffic from searches such as "sell old jewelry in [my city]" or "cash for gold in [my city]" but so far I have only had 1 person contact me from the site (a phone call). No emails. The site has been up over a period of about two weeks and has had 46 visitors total (my own visits are blocked).
What are some things I can do to increase my conversion rate and get these people to contact me for a free appraisal/offer? In my business, even 1 contact a day can mean big money. Getting more traffic won't be a problem, especially once I start advertising and aggressively pursuing SEO. But I want to make sure that no matter how much traffic I'm getting, a high percentage visitors are contacting me.
Some starter questions:
1) Is the dark color scheme hurting me?
2) Do I need to add more pages?
3) Am I giving just enough info, not enough, or too much?
4) Do I need a professionally done logo?