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adwords campaign- domain name relevancy question

I am working on an adwords campaign for a client that would use microsites to help connect potential google searchers to find the specific services the client offers.

My question is, since this is a paid search campaign and not organic search, how relevant are the domain names?

For example, if the company name is Rocket Inc., and one of the main services they offer and want to market is "space travel services". Should all the adword microsites have the company name in the URL like rocketincsite1.com, or would it be better to name the microsites to the specific adwords campaign like spacetravelservices.com, or does it make a different for paid search?

Thanks for any info.

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GuitarFingers

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SOLUTION

Michel Plungjan

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GuitarFingers

MP makes a valid point from a consumer point of view.

Mark B

ASKER

This makes sense. I think I will try to find an adwords project to try both ideas, but will start live project with domain that has parent company name in it.

Do think maybe an organic search campaign might benefit from a mircosite with domain www.serviceoffered.com if it is communicated well that this is a site managed by the parent company? Just wondering about balance between consumer trust factor and relevancy of domain name for organic search.

Thanks again.

Mark B

ASKER

Thanks for your help. I've decided to close out question and will post additional questions about organic search.