adwords campaign- domain name relevancy question
Posted on 2009-04-18
I am working on an adwords campaign for a client that would use microsites to help connect potential google searchers to find the specific services the client offers.
My question is, since this is a paid search campaign and not organic search, how relevant are the domain names?
For example, if the company name is Rocket Inc., and one of the main services they offer and want to market is "space travel services". Should all the adword microsites have the company name in the URL like rocketincsite1.com, or would it be better to name the microsites to the specific adwords campaign like spacetravelservices.com, or does it make a different for paid search?
Thanks for any info.