adwords campaign- domain name relevancy question

Posted on 2009-04-18
Last Modified: 2013-12-08
I am working on an adwords campaign for a client that would use microsites to help connect potential google searchers to find the specific services the client offers.

My question is, since this is a paid search campaign and not organic search, how relevant are the domain names?

For example, if the company name is Rocket Inc., and one of the main services they offer and want to market is "space travel services". Should all the adword microsites have the company name in the URL like, or would it be better to name the microsites to the specific adwords campaign like, or does it make a different for paid search?

Thanks for any info.

Question by:Mark B
    LVL 9

    Accepted Solution

    Hey There,

    Since you are paying for rankings, domain names are of little concern. However having content that is a natural continuation of your campaign is. So many buy large numbers of phrases, only to lead the visitor to a 'catch all' home page that confuses the visitor because it is not a continuation of the 'hype' (content) that got them there.

    If you are purchasing multiple phrases, think about what the might have motivated the visitor to click that link, and how you can tailor the page they are led to for further motivation to contact or buy from you.

    But again, the domain means little, unless sometime in the future you would be considering chasing some organic rankings.

    Hope That Helps

    GF -
    LVL 75

    Assisted Solution

    by:Michel Plungjan
    I do not have SOA knowledge to answer the actual question, but do have a comment:

    I would personally DISTRUST sites with domain names not the same as the parent company.
    I often get mail from my bank or such where the domain is the campaign site and I get very annoyed.
    So if the company offers different things, I would still want to see the official domain name in the url

    and the added value is that all of them can share cookies and do cross domain scripting if needed by setting document.domain to
    LVL 9

    Expert Comment

    MP makes a valid point from a consumer point of view.

    Author Comment

    by:Mark B
    This makes sense. I think I will try to find an adwords project to try both ideas, but will start live project with domain that has parent company name in it.

    Do think maybe an organic search campaign might benefit from a mircosite with domain if it is communicated well that this is a site managed by the parent company? Just wondering about balance between consumer trust factor and relevancy of domain name for organic search.

    Thanks again.

    Author Closing Comment

    by:Mark B
    Thanks for your help. I've decided to close out question and will post additional questions about organic search.

    Featured Post

    What Security Threats Are You Missing?

    Enhance your security with threat intelligence from the web. Get trending threat insights on hackers, exploits, and suspicious IP addresses delivered to your inbox with our free Cyber Daily.

    Join & Write a Comment

    Suggested Solutions

    Building “do-it-yourself” web sites has become an epidemic. There are so many blogs, web sites and even books that "teach" you how to build your web site in a few extremely simple and easy steps. Building a web site has become easier than boiling an…
    Deprecated and Headed for the Dustbin By now, you have probably heard that some PHP features, while convenient, can also cause PHP security problems.  This article discusses one of those, called register_globals.  It is a thing you do not want.  …
    Viewers will get an overview of the benefits and risks of using Bitcoin to accept payments. What Bitcoin is: Legality: Risks: Benefits: Which businesses are best suited?: Other things you should know: How to get started:
    This tutorial will teach you the core code needed to finalize the addition of a watermark to your image. The viewer will use a small PHP class to learn and create a watermark.

    734 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    17 Experts available now in Live!

    Get 1:1 Help Now