I own a market research firm that has been in business for 11 years. Most of our studies involve sending email invitations to people to take web surveys. Lately I have seen a huge jump in the number of emails that bounce back. We also send our email invitations to friends and family and have noticed that they are being routed to SPAM folders much more often now.
I am looking for help/suggestions how we can send these invitations in a way to increase their delivery rate to respondent's inbox and ideally increase the rate that people actually read it.
I just checked on http://www.robtex.com
and we are not on any blacklist.
We send our emails out in batches. We may go a month without sending any, and then we need to send 5,000 - 10,000 over the course of a few days or week. All of our emails are customized with the person's first name and include a custom hyperlink to take our survey. We have several options for sending these emails:
Option #1: Gammadyne software which let's us use our ISP (which is Network Solutions) SMTP server.
Option #2: Gammadyne software also offers a direct delivery method where our PC communicates directly with each recipient's email server, skipping our ISP.
Option #3: Using MS Word and Outlook 2003 and mail merge. This is a much more labor intensive process since we can only send out 30-40 at a time (to avoid our ISP from blocking us) and this cannot be automated like it can in Gammadyne.
We always offer the option to Unsubscribe (be removed from our list).
In a current study we have a 15 minute survey. We will pay everyone $40 either through PayPal or an Amazon Gift certificate.
Any suggestions on what we should say in the Subject Line and how we should send the emails? I suspect you will have some follow-up questions to ask before we can close this.
Possible subject lines include:
Complete a Survey about HP or Sun Servers and Receive $40
Information about your HP or Sun Servers
Help Influence the Server Market in 2010
We can add each person's first name into any of the above.
I strongly prefer an inhouse solution as we often cannot share our lists with third parties. If there is better software out there (and it costs less than $250 or so) I would be open to buying it.