How can I filter more traffic to my site so that when people search Google for any keyword in our product name or type, our site is returned back in the Google search.
it seems that unless people type in the exact name of our business or our site, our site is never returned in Google Search.
Someone suggested using (Search Engine Optimization) to prepare my site so that it is always returned in Google search even if the person searching does not type our full business name, however I am not so sure how to do this?
Does anyone have any tips on how to achieve the above?
Many thanks in advance.