Filtering more traffic to my company website - My website is build on Lotus Domino Environment

How can I filter more traffic to my site so that when people search Google for any keyword in our product name or type, our site is returned back in the Google search.

it seems that unless people type in the exact name of our business or our site, our site is never returned in Google Search.

Someone suggested using (Search Engine Optimization) to prepare my site so that it is always returned in Google search even if the person searching does not type our full business name, however I am not so sure how to do this?

Does anyone have any tips on how to achieve the above?

Many thanks in advance.
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Sjef BosmanGroupware ConsultantCommented:
... and start with Webmaster Central.

You also have to make your site search-engine-friendly. I suppose you have an Internet Site document. On the third tab, "Domino Web Engine", set "Make this site accessible to web search site crawlers": to "Enabled". On the other hand, Google doesn't seem to make a lot of fuss about it. It will change the question mark into an exclamation mark in the URLs, that's almost all.

There's more, but I cannot remember exactly how it's supposed to be done: there is a way to tell a spider the correct age of a document. Domino renders every page the moment is is requested, so normally the last update time is 3 seconds ago. You can set this to the date the document was saved. But how...? If I only knew... Maybe something with SetHttpHeader or so.  For you to find out!

PS What Domino release are we talking about??
Check out this page...
varvouraAuthor Commented:

Domino version 7

I have made ample changes and added all various keywords on the page header between the <head></head> tags and I made the title quite informational and have lots of the words that I want to be picked up  in the search but it still doesn't seem to work too well.
I have to say that some of the keywords that I added are returning partial search but the majority are not.

I know this is a silly question, but if I am to get our site to rank highest or high in the list of the returned search, do I have to pay google sponsorship money?
I am a bit confused with this

Thank you both for your help with this.

Sjef BosmanGroupware ConsultantCommented:
AFAIK, you cannot buy a high page rank on Google. Is there a link to your website, so we could have a look at it? If you want to learn to swim, you need some water...
Google ranks are defined by the amount of traffic that Google directs to your site.  In other words, the more that people use Google to find your site, the higher it ranks in Google.
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