How to auto-start an FLV movie

Hi

I have an FLV file embeded on a web page within a .swf player. It works great - but I need the movie to start playing as soon as the page loads (without waiting for the user to click the play button). I have tried a param of autostart=true - and also appended &autostart=true to the file source param, but no luck. The code I'm using is as follows - and it doesn't auto-start. Any ideas?

<object type="application/x-shockwave-flash" data="ivc_flvplayer_02.swf?videofile=Kinetico_K5_ipod_2.flv&autostart=true" width="368" height="340" id="ivc_flvplayer" align="middle">
    <param name="allowScriptAccess" value="always" />
    <param name="movie" value="ivc_flvplayer_02.swf?videofile=Kinetico_K5_ipod_2.flv&autostart=true" />
    <param name="menu" value="true" />
    <param name="quality" value="best" />
     <param name="bgcolor" value="#ffffff" />
    <param name="autostart" value="true" />
    <embed src="ivc_flvplayer_02.swf" width="368" height="340" autostart="true" align="middle" menu="true" quality="best" bgcolor="#ffffff" movie="ivc_flvplayer_02.swf?videofile=Kinetico_K5_ipod_2.flv&autostart=true" allowscriptaccess="always" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />  
  </object>

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