VS 2008 -- DEPLOY -- C:\Program Files\Default Company Name

How can I change from
C:\Program Files\Default Company Name\
to something like C:\Program Files\PVAPP
when doing the below steps ?
------------------------------------------------------------
Deploying APP
 1. rightClick "Solution", Add, New Project
 2. Other Project Types, Setup and Deploy, Setup Wizard
 3. Name = anything
 4. Check below
     ** Localized Resources from ...
     ** Content Files from ...
     ** Primary Output from ...
 5. Finish
 6. RightClick "User Desktop"
     ** Add, Project Output, OK
 7. RightClick "User Programs Menu"
     ** Add, Project Output, OK
 8. RightClick on new PROJECT, Build
 9. run "...\Release\PVAPP.msi" on client
10. Desktop ICON (including PV.exe.config) display
11. run APP
12. works
finance_teacherAsked:
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Bob LearnedCommented:
When you are looking at the "File System" window, and click on the "Application Folder" item in the list, the property grid shows DefaultLocation = "[ProgramFilesFolder][Manufacturer]\[ProductName]".
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finance_teacherAuthor Commented:
Thanks, below are additional details I did:
 1. single left click the "Setup" sub-project in the SOLUTION
 2. click the "Properties" TAB (or hit "F4")
 3. change the "manufacturer" column
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