When, if ever is it appropriate to assign the IP Broadcast Address to a server?

I'm planning the installation of a Windows Media Services server and I want to take advantage of multicast to address everyone in our organization for important announcements. I'm wondering if I should use the IP broadcast address for this server. If not, when is it appropriate (if ever) to use this address?
CantonITAsked:
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my2eggsCommented:
You don't assign the broadcast address to any device. It is a special IP address used to communicate to all network nodes at once. It is used by a number of services that setup the network such as the ARP (Address Resolution Protocol). Even if you did have the ability to assign a device to that address it wouldn't work too well because anytime something was sent to that device it would actually get picked up by every node on the network.
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