Google Analytics reports - average daily hits?

Hi Experts:
I have a site which is tracked using Google Analytics.  For the site, we post articles for our readers daily.  The article information is stored in a database and the articles are stored as .htm files (database points to these).  The users click on a link on the stie, and a common template program pulls the information from the database and displays the article.  Everytime an article is clicked on, a count is stored in the database--this is just a simply a click count and not very useful for us.

Google Analytics will track these, too, of course.  I usually produce a report which gives the article name, date is was posted and number of visits to the article using the Google count.  

I've been asked to come up with some sort of scheme to count an "average daily" hits for an article and am not sure how to proceed.  The customer wished the reports to be more "meaningful".  Of course, the longer the article is on the site, the more interest there MAY be in it.  Popular articles always have more hits, but the frequency will taper off.

I know this is somewhat vague, but does anyone have any experience with this and can give me a little guidance?  What types of reports are easy for clients to understand and interpret?

Thanks!