Facebook Business Pages

Posted on 2009-12-17
Last Modified: 2013-11-10
I am asking if any of your companies use Facebook pages.  If so, how is it working?  My company has asked me to look into creating a page that represents them well on Facebook.  
Question by:Steely
    LVL 38

    Expert Comment


    My business does NOT use a Facebook business page. However, as part of my business, I advise clients on how to effectively use social media, including Facebook, in presenting their business on the web.

    There are a lot of opportunities for businesses in social media, but there are some potential pitfalls as well. In addition, some forms of social media are a better fit for businesses of one type over another.

    Among the concerns is the possibility of negative feedback on your business. This is a distinct and real possibility - but you should be aware that it can and will occur whether or not your business is active on social media sites. Businesses that are pro-active and recognize that a dialog exists between business and client/customer usually fair well in these exchanges, even if negative information is brought forward. However, businesses that are not prepared to recognize that negative information may represent insight into the business and that are not willing to change course as needed to respond to that information do not fair as well.

    LVL 4

    Accepted Solution

    I have a Facebook page which I manage regularly for my business.  Social media is an effective communication tool which allows you to keep in touch with regular and possible customers.  I have seen a great increase in interest for my services simply from taking advantage of this outlet.  

    Iherrou said it very well.  Keep in mind, though, that the Facebook interface for managing a business page is less than stellar.  Without a lot of personal attention it's easy to miss customer feedback and information, especially if you frequently post content outside of the Wall, such as photographs.

    Author Closing Comment

    Thanks for the heads up.

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