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Thanks for this exhaustive account, very thorough information! 
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Thanks for this exhaustive account, very thorough information!

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How do we ensure that all our promotional emails won't be treated as SPAM?<br />
<br />
We are planning on a major dispatch of about 20,000 emails to potential new customers. <br />
But before we do this, we have to make sure that all our emails will reach the receiver, and not go into anyone's trash box. <br />
<br />
Our question is: what different measures do we have to take in order to be 100 % sure our emails really goes all the way through?<br />
<br />
We are a newly started small translation agency, and we need to get this to work as close to 100 % as possible.<br />
<br />
All our emails will be sent out from either Constant Contact Email Marketing (<a href="http://www.constantcontact.com" rel="ugc">www.constantcontact.com</a>) or from our own email account that we have for our company at our website's hosting provider.
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How do we ensure that all our promotional emails won't be treated as SPAM?

We are planning on a major dispatch of about 20,000 emails to potential new customers. 
But before we do this, we have to make sure that all our emails will reach the receiver, and not go into anyone's trash box. 

Our question is: what different measures do we have to take in order to be 100 % sure our emails really goes all the way through?

We are a newly started small translation agency, and we need to get this to work as close to 100 % as possible.

All our emails will be sent out from either Constant Contact Email Marketing (www.constantcontact.com) or from our own email account that we have for our company at our website's hosting provider.

How do we ensure that all our promotional emails won't be treated as SPAM?

Various techniques are used to prevent email spam (unsolicited bulk email). No technique is a complete solution to the spam problem, and each has trade-offs between incorrectly rejecting legitimate email (false positives) vs. not rejecting all spam (false negatives) - and the associated costs in time and effort. Anti-spam techniques can be broken into four broad categories: those that require actions by individuals, those that can be automated by email administrators, those that can be automated by email senders and those employed by researchers and law enforcement officials.

AntiSpam

An email client, email reader or more formally mail user agent (MUA) is a computer program in the category of groupware environments used to access and manage a user's email. A web application that provides message management, composition, and reception functions may internally act as an email client; as a whole, it is commonly referred to as webmail. Likewise, email client may be referred to a piece of computer hardware or software whose primary or most visible role is to work as an email client. Email clients can also have other systems, like calendars, notes and contact managers.

Email Clients

Constant Contact is an email marketing software to manage subscribers, send emails, and track results. Constant Contact has other services that include management of social media accounts.