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Magento, how to make a simple SEO footer?

Here's what I want to do to my Magento product pages:
I want a big block of text and images that displays below each product, but the trick is that I want the text and images to be relative to the product.

Here's an example...

echo="<p>The $product_name is an excellent product.  It exists in the $category category.</p>"

So all I'm doing is just repeating SEO friendly words in my paragraph of junk text.  

I need to know how to call these variables like $product_name, $manufacturer and the current category, the previous category would be good too...

I also need to know what file to create or edit to properly insert this above the footer somewhere.


Thanks!
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ASKER

Perfect, which file should I edit in order to insert that below a product, is there a certain way to do this that's more upgradable than another, like by using a hook, or should I just override the footer?
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Great, thanks for the help! I have another recent question posted about magento thumbnails, maybe you know the answer to that one too.

Thanks for the help on this.