to embed images in e-newsletter or not

Posted on 2010-01-05
Last Modified: 2012-05-08
I am about to send out an email to clients and am wondering the pros and cons of embedding images.
would it be better to simply link to site url and risk image being blocked or not?
Question by:Shawn
    LVL 7

    Expert Comment

    If you're talking about the email being HTML, then it's always best in my opinion to NOT use any images. You always run the risk that they will not be displayed for several reasons. You can then include a link to the landing page where you can display whatever you want.
    LVL 3

    Accepted Solution

    A number of Anti-SPAM solutions whether gateway based, or a personal software will be looking for messages with images embedded. The email will be larger with the images embedded and some people's email clients may not display them correctly, usually links for graphics inside emails work better, however you do run the risk of their mail client not automatically downloading the images and you obviously have to ensure you have a publicly available webserver that you can host the images from. This does though give the email a much more legitimate feel.
    Hope this helps
    LVL 12

    Expert Comment

    Background images would not work as well.
    LVL 18

    Assisted Solution

    It is standard practice to host images on a server rather than embedding them in an email, for the reasons described above.  It's also far more efficient when you're sending a lot of messages, as larger messages with attachments will bog down your email server.  

    When you do this, be sure to put alternate (ALT) text in each image with text in the event the images don't display.

    Using images on a web server also gives you a method of gauging how many people are viewing your email.

    Hope this helps.
    LVL 1

    Author Closing Comment

    thanks for all the advice. I opted to link the image and have it reside on a hosted site...with an ALT of course. :)

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