Linking with "nothrownew.obj" (MSVC Express)

Code referenced below is generating an exception in MSVC 2010 express.  According to Microsoft I must link with '"nothrownew.obj" if I want the non throwing version of new.  So I added  (I think) nothrownew.obj.  To do this I did:

1) Right click on the project name
2) Select Properties
3) Select Linker menu
4) Added "nothrownew.obj"  (with quotes) to Additional Options field.
5) Depressed Ok

Compile and ran program but code still generates 'exception'.  IOW:  It appears I'm not using the nothrow form of new.   The end result is the same if I used MSVC express 2008.  What am I missing in my steps?

# include <iostream>
# include <numeric>

int main() 
{
  long const max = std::numeric_limits < long >::max(); 
  long *ptr = new ( std::nothrow ) long [ max ];
  if ( ptr ) 
  {

  }

}