How to stop emails going into spam folders

We have a problem where customers are enquiring for information on our website and a lot of the time, when we send the info it just ends up in spam folders. So I have two questions:

1/. What methods can we do to ensure that as few emails go to spam folders as possible?

2/. I have seen a lot of websites put messages up like this: http://www.michaelassociates.co.uk/sendmail/safe-senders-list.html which tells the user how to add an email to a safe sender list. This is very complex for the laymen internet user - Is there anyway to auto generate a link which they could just click which would automatically do the process for them?

Thanks
ChilliSauceAsked:
Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
jlg89Commented:
There's only so much you can do. Configuring your mailserver with SPF and DKIM information (see links below) will usually lower the spam score of emails from your domain, and will definitely help, but you'll never be able to fully overcome the limitations of overbearing client-side spam filtering. Unfortunately, Microsoft email clients tend to be the worst offenders in the "false positive" filtering by default.

http://www.openspf.org/
http://www.dkim.org/
0
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Internet / Email Software

From novice to tech pro — start learning today.