We have a problem where customers are enquiring for information on our website and a lot of the time, when we send the info it just ends up in spam folders. So I have two questions:
1/. What methods can we do to ensure that as few emails go to spam folders as possible?
2/. I have seen a lot of websites put messages up like this: http://www.michaelassociates.co.uk/sendmail/safe-senders-list.html
which tells the user how to add an email to a safe sender list. This is very complex for the laymen internet user - Is there anyway to auto generate a link which they could just click which would automatically do the process for them?