E-blast software


Our small marketing department currently uses Outlook to send e-blasts but are currently experiencing issues with formatting when using Outlook 2007. I imagine there are products that are a lot better suited to the needs of e-blasting but I'm not aware of any by name.

Any suggestions as to what software we might consider for use with e-blasting campaigns that generally play nice with formatting associated with Adobe products?


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Geoff KenyonCommented:
Hey MB,

I've used and like Emma: http://www.myemma.com/ . If Emma isn't a possibility, I would checkk out Open EMM. Though I haven't used this one, I have heard good things. http://www.openemm.org/

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The best I've seen is: http://www.interspire.com/emailmarketer/

This also works well, although the interface isn't as polished: http://gammadyne.com/mmail.htm
I like Constant Contact personally.  Good reporting so you can figure out what works and what doesn't.  More importantly, it keeps your email campaigns separate from your main domain name so your regular email has less of a chance of getting blacklisted.
Here is my favorite list of web  based apps you could check out. There's a lot more so feel free to do an internet search.  Pricing varies depending on your needs.

http://www.interspire.com/emailmarketer/home.php     < great solution if you want to install it on  your own server
mbresitAuthor Commented:
Thanks for the feeback everyone. We haven't chose one yet, but the suggestions are great.

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