SEO - Using Town/Suburb names

Hi,
I'm researching Geographic SEO techniques. I want to optimise my site using suburb and town names.

Wikipedia lists a comprehensive lists of towns and suburbs in my area.

Does anyone have any tips/ suggestions on how I can most effectivley do this?

Regards
Mitch
LVL 2
SM17CHAsked:
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AndyBeardCommented:
The best guide on local ranking factors is here
http://www.davidmihm.com/local-search-ranking-factors.shtml

Strategy really depends on:-

How competitive the niche is - are they trying to compete?
How many competitors are in your area
Whether Google local actually works in your area - if I type in Pizza I get pizza restaurants in the nearest large city 100 miles away because location where I live doesn't work.

You can certainly cover a small area just by listing your coverage area somewhere on your pages, plus your address, and get your local listings.
The next step is dedicated landing pages for each region.
Then you might look at special subdomains with unique content
FInally you might look at unique domains with custom content and a concerted regional link building program and registering offices in the exact centre of each locality.

The last option might seem extreme, but I know people who have done it in quite competitive markets and then sold the network of sites for 7 figures.
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SM17CHAuthor Commented:
great thanks!

Ive been reading about individual landing pages and think I might go down that track. My difficulty will be developing unique content for those pages.

Do you think a short (2-3 paragraph) script with the geographic keywords swapped be ok? Or do I need something more unique than that?
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AndyBeardCommented:
Generally you would want more than that

My general rule of thumb is that you want a page to be 60% unique content, including the navigation and other repeat elements.

What you could do is use spinning software. Something like "The Best Spinner" would help you to develop landing pages that effectively say the same thing, but use totally different word constructions and synonyms to target additional keywords.

There is an element of risk on a single page, thus a lot of care should be taken to create a lot of content, and to include tokens that are not spun other than their position within the text, but include key regional elements such as place names.

I have seen some people attempt to get 10,000+ dynamic PPC landing pages indexed, but they were generally people whose business wouldn't die if they couldn't maintain search rankings.
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gwkgCommented:
How many towns are your targetting?

I've noticed that duplicate content doesn't seem to be an issue for websites that have less than 50 pages.
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