What is the best way to present Website statistics to an advertiser?

I have a website that is receiving a lot of traffic, I am trying to figure out the best way to monetize the site. I have Google analytics and Awstats.
I want to create a report for potential advertisers, so at a glance they can determine if they would be interested or not. I cant seem to export the AWstat to a friendly document I use, and screenshots are not netting me all of the info.
 SO, what would be a good approach to prepare my stats for a potential advertiser, what stats are important?  How do approach  potential advertisers.   Any recommendations and advice would be great.  Fwiw so far this year we are averaging 24,381 unique visitors per month according to a awstats.

Thanks in advance
seaweed
seaweed27Asked:
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kent3800Commented:
An advertiser is interested in Impressions per month. Calculate your CPM at 24,381 for every ad slot you have available on each page. They may also be interested in regions and where your users are coming from. My suggestion would be to create a nice sales sheet with impressions, price(maybe CPM if not fixed), and ad positioning. Get yourself a good ad server too like OpenX.org for good ad statistics and reporting.

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AndyBeardCommented:
1. You can use Quantcast, get quantified and provide pretty complete demographics as an embed
2. Depending on your audience you can also look to provide data from Alexa, Compete, Technorati, Google's PageRank, Feedburner subscriber numbers or growth over time, email subscribers if using Aweber or Feedblitz etc.

3. There are lots of advertising networks which use their own metrics to compare sites, such as BuySellAds or Google's own Ad Manager and network.

24K might seem a lot to you, but for CPM advertising it isn't really significant. I think the cutoff line Technorati media used to quote was 50K or 100K but that was a while back.

That doesn't mean people in your own niche won't be willing to advertise with you if you give them a good deal, and can give them a reasonable return on their investment. Sometimes that is difficult to measure for brand advertising, and many people who buy advertising aren't good at measuring ROI.
seaweed27Author Commented:
Great info thanks
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