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seaweed27

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What is the best way to present Website statistics to an advertiser?

I have a website that is receiving a lot of traffic, I am trying to figure out the best way to monetize the site. I have Google analytics and Awstats.
I want to create a report for potential advertisers, so at a glance they can determine if they would be interested or not. I cant seem to export the AWstat to a friendly document I use, and screenshots are not netting me all of the info.
 SO, what would be a good approach to prepare my stats for a potential advertiser, what stats are important?  How do approach  potential advertisers.   Any recommendations and advice would be great.  Fwiw so far this year we are averaging 24,381 unique visitors per month according to a awstats.

Thanks in advance
seaweed
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kent3800

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seaweed27

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Great info thanks